Position: Content Specialist

Location:
Bangalore, India About Born Good (Be Better Personal Care Private Limited) Born Good is a digital first FMCG brand with a core mission to enable people contribute to the planet in a small yet significant way. Born Good products are USDA certified and plant-based. They are effective cleaners that are 100% safe and non-toxic. We are a funded startup and backed up RPSG Ventures.

About the Role
We are looking for a Content Strategist to own creative strategy for our Meta ads and performance marketing. This role sits at the intersection of storytelling and performance — someone who understands what stops the scroll, what drives conversion, and how to translate that into scripts, shoots, and briefs. An ideal candidate has 2+ years of experience in a new-age D2C or performance marketing brand, is comfortable directing shoots, and is equally comfortable being in front of the camera.

Key Responsibilities
• Own creative strategy for Meta ads and performance marketing, from ideation through to execution
• Plan and direct content shoots, including scripting UGC-style content and defining ad angles and hooks
• Brief designers and coordinate with the marketing team to produce ad creatives across formats
• Manage barter and paid influencer campaigns end-to-end
• Coordinate with influencer agencies to source and manage talent for shoots and campaigns
• Be in front of the camera when required,



shooting reels and UGC-style content for Instagram
• Stay on top of Meta content trends, hooks, and storytelling formats that drive performance Skills we are looking for Must Haves:
· 2+ years of experience in a new-age D2C or performance marketing brand
· Strong understanding of Meta hooks, ad angles, and content planning
· Hands-on experience with UGC scripting and storytelling for short-form video
· Experience planning and directing content shoots
· Comfortable being in front of the camera to shoot reels for Instagram
· Experience briefing designers and coordinating with a marketing team on ad creatives Nice To Have:
· Experience managing barter and paid influencer campaigns
· Existing relationships with influencer agencies
· Positive spoken and written English
· Fast to respond and good communication skills
· Ability to work in a fast-paced environment What’s in it for you
· An opportunity to work in a company inspired to create a better impact for the planet
· Experience a once-in-a-lifetime opportunity to part of a fast-growing company at an early stage
· An opportunity to work in a passionate team looking to bring change to a traditional market
· Steep learning curve
· A performance-based environment with no limits to career growth and personal development References
• A minimum of 2 references – from either a work place or from your place of education

📌 Content Specialist (Bengaluru)
🏢 Born Good
📍 Bengaluru