About JayKale We are a Marketing Service Agency helping education businesses drive student enrolments and maximise ROI through data-driven digital marketing. With 10 years of industry experience, we specialise in helping online course providers, tutors, and coaches scale their businesses through tailored SEO, Google Ads, Meta Ads, and measurement marketing strategies that drive qualified leads, conversions, and revenue.

About the Role
- High-Volume Lead Generation We’re looking for a hands-on Performance Marketing Specialist who can drive high-volume lead generation, scale paid campaigns, and consistently increase the number of qualified enquiries coming into the business. The ideal candidate is comfortable managing advertising budgets, testing multiple campaign approaches, and optimising campaigns for reach, volume, and cost efficiency. This role is best suited for someone who enjoys experimenting, moving fast, and delivering measurable growth.

Key Responsibilities
- Campaign Scaling and Cost Efficiency
• Plan, launch, and manage paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
• Generate high volumes of leads while maintaining target cost-per-lead (CPL) benchmarks.
• Scale successful campaigns by increasing budgets, testing current audiences, and expanding campaign reach.
• Develop and test multiple ad creatives, copy variations, landing pages, and audience segments.
• Monitor campaign performance daily and take corrective action to improve lead volume and cost efficiency.
• Identify new acquisition channels, targeting strategies,



and growth opportunities.
• Track key metrics, including impressions, CTR, CPC, CPL, lead volume, and campaign spend.
• Coordinate with the creative and sales teams to maintain a consistent flow of leads.
• Build performance reports and provide actionable recommendations for campaign improvement. Must-Haves
• Hands-on experience managing paid advertising campaigns, particularly Meta Ads and Google Ads.
• Proven ability to generate leads at scale and optimise campaigns for volume.
• Strong understanding of campaign structures, audience targeting, retargeting, and conversion tracking.
• Experience with ad creative testing, campaign experimentation, and budget optimisation.
• Data-driven approach with the ability to identify performance trends and act quickly.
• Ownership mindset and comfort working in a fast-paced, target-driven environment. Key Performance Indicators (KPIs)
• Total leads generated per day, week, and month.
• Cost per lead (CPL).
• Campaign spend utilisation and scalability.
• Click-through rate (CTR) and conversion rate.
• Speed and effectiveness of campaign testing.
• Consistency in meeting lead generation targets. Who Will Not Fit
• Candidates who rely entirely on agencies or other team members to execute campaigns.
• Marketers who focus on vanity metrics without taking ownership of lead generation.
• Candidates who are uncomfortable with performance targets, experimentation, or budget accountability. Work Arrangement: Remote

Working Hours
10AM
- 7PM (Monday to Friday)

📌 Performance Marketing Specialist (India)
🏢 JayKale.com - Education Marketing Agency
📍 India