#We’re Hiring | Senior Content Strategist – Government & PSU Accounts

Location: New Delhi

Experience: 5–8 Years

Industry: Advertising | Marketing Communications | Government & PSU

Are you a creative thinker who can turn government initiatives into impactful campaigns and compelling stories?

ANJ Creations is looking for a Senior Content Strategist with strong experience in government and PSU communications, who can conceptualise creative campaigns, develop compelling copy across platforms, and contribute to integrated 360-degree marketing communication strategies.

Company Description: ANJ Creations Pvt Ltd is an ISO 9001:2015, ISO 27001:2013, and CMMI Level 3 certified communications and technology solutions organization headquartered in Delhi NCR, with branches in Mumbai, Jaipur, Lucknow, and Allahabad. The company is a full INS accredited agency and is empanelled with key government and public sector entities, including Prasar Bharti, NFDC, GSTIN, FIBA, RailTel, Startup India.

Key Responsibilities:

- Campaign Ideation: Develop creative campaign concepts, communication strategies, and creative narratives for government ministries, PSUs, and flagship government initiatives.
- 360-Degree Marketing Communications: Conceptualise and execute integrated campaigns across digital and social media, print, outdoor (OOH), radio, television, films, and other relevant platforms.
- Copywriting & Content Development: Write impactful, audience-centric copy for social media, advertisements, campaign films, radio spots, print creatives, outdoor campaigns, scripts, and other communication materials.
- Government Communication: Translate policy objectives, public initiatives, and complex information into accessible, engaging, and citizen-focused communication.
- Bilingual Content: Develop high-quality content in English and Hindi, preferably with the ability to adapt messaging for diverse audiences and regional contexts.




- Strategic Thinking: Identify communication opportunities, develop campaign narratives, and recommend creative approaches aligned with the ministry’s objectives and target audience.
- Stakeholder Coordination: Collaborate with client servicing, design, video, digital, and account management teams to ensure consistent campaign messaging and timely execution.
- Quality & Accuracy: Ensure all communication adheres to approved briefs, factual accuracy, government protocols, and brand guidelines.

What We’re Looking For:

- 5–7 years of experience in content strategy, creative copywriting, or integrated marketing communications.
- Proven experience working on government ministry, PSU, or public sector communication accounts within an advertising or marketing communications agency.
- Demonstrated involvement in flagship government initiatives, public awareness campaigns, or large-scale integrated campaigns.
- Strong creative ideation and storytelling skills, with the ability to develop concepts beyond routine social media content.
- Excellent copywriting skills across digital, print, outdoor, AV, radio, and other advertising formats.
- Strong command of English; proficiency in Hindi and the ability to create bilingual campaigns will be preferred.
- Ability to understand client briefs, present creative ideas, incorporate feedback, and work effectively with cross-functional teams.
- A strategic, detail-oriented approach with the ability to manage multiple campaigns and tight deadlines.

Preferred Experience

Candidates who have worked on flagship government schemes, public awareness initiatives, citizen outreach campaigns, ministry communication, PSU branding, or large-scale government advertising campaigns will be preferred.

Think you’re the right fit?

Share your CV along with relevant campaign work samples or a portfolio showcasing your creative concepts, copywriting, and integrated marketing communication projects at [email protected]

📌 Senior Content Strategist – Government & PSU Projects (New Delhi)
🏢 ANJ Creations
📍 New Delhi