As a Senior Account Manager at SRV Media, you will oversee a team of skilled Account

Managers and Account Executives, with a primary focus on media planning across platforms such as Google Media, Bing, and LinkedIn. Your role will include building and nurturing client relationships, delivering data-driven advertising strategies, and ensuring seamless collaboration with internal departments. This position is integral to driving measurable outcomes for our clients while maintaining SRV Media’s commitment to excellence.

Key Responsibilities:

Media Planning:

- Develop and manage media strategies for platforms like Google Ads, Bing Ads, and LinkedIn, ensuring campaigns meet performance goals and deliver ROI.
- Oversee the execution of paid media campaigns, from initial brief to delivery, including budget allocation, bidding strategies, and performance optimization.
- Stay updated on industry trends and algorithm updates to ensure campaigns remain competitive and innovative.

Client Relationship Management:

- Regularly engage with clients to provide updates, insights, and performance reviews on media campaigns.
- Understand client business objectives and translate them into actionable media strategies.
- Act as the primary point of contact, ensuring client satisfaction and retention.

Cooperative Cross-Department Coordination:

- Work closely with creative, content, and analytics teams to align campaign goals and deliverables.
- Collaborate with technical teams to ensure smooth campaign setup and troubleshooting.




- Facilitate regular internal meetings to streamline workflows and resolve challenges proactively.

Account Growth and Upscaling:

- Identify opportunities to expand services within existing accounts, focusing on upselling and cross-selling media solutions.
- Create comprehensive presentations and pitches to demonstrate the value of additional services.

Reporting and Analysis:

- Prepare and deliver detailed campaign performance reports with actionable insights, ensuring clients are informed of progress and outcomes.
- Use analytics tools to measure and optimize campaign performance continuously.

Requirements:

- Experience: 5+ years of experience in account management with a strong emphasis on media planning and digital advertising.
- Prior experience in a digital marketing agency or media buying/planning role is highly preferred.

Skills:

- Proficiency in Google Ads, Bing Ads, LinkedIn Ads, and related analytics tools.
- Strong understanding of media KPIs and the ability to optimize campaigns for CTR, CPC, ROI, and other performance metrics.
- Exceptional client handling skills, with proven experience in managing high-value accounts and achieving client satisfaction.
- Strong mentoring capabilities, conflict resolution, and decision-making skills.
- Data-driven mindset with excellent problem-solving, time management, and attention to detail.
- Excellent verbal and written communication and presentation skills.

📌 Senior Account Manager (Kolkata)
🏢 SRV MEDIA
📍 Kolkata