Job Purpose The incumbent will play a role of business HR for the Agency Sales channel for the assigned zone to ensure Employee relations, Employee Engagement, HR operations and Recruitment in their respective regions in order to ensure the HR deliverables of the regions are met.

Job Context & Major Challenges

Job Context:Job Challenges

Market Opportunities – With the advent of medical advancements, lifestyle changes, change in Indian socio-economic scenario and Indian healthcare space, and the insurers are facing challenges to cater to the needs of this diverse clientele.

Increasingly

Indian customers have started considering health insurance partners as ententions of health advisers. In this scenario it becomes extremely key to understand their psyche and then provide tailored solutions with wellness benefits which would help them meet their end objectives and bring in profitable revenue source for the company.

About The Aditya Birla Health Insurance –

Aditya Birla Health Insurance Co. Limited (ABHICL) was incorporated in 2015 as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. ABHICL commenced its operations in October 2016.

ABHICL has entered the competitive health insurance market with an aim to expand the category to wider customer segments, beyond the ones that health insurance companies traditionally have marketed to. As the 6th entrant in a category with well-established players, ABHICL is creating differentiation and equity for itself though the unique business proposition of “Health Insurance for All”, a one of a kind proposition in India at the moment. This is a philosophy that is being built through every single consumer touch point and into every single backend process of the company to ensure a customer’s experience of our proposition is continuous and seamless.

ABHI’s unique offering to market includes proposition includes -

- A Comprehensive Incentivized Wellness Program that will attract the young and health conscious and will motivate, guide and reward them to stay healthy
- A Chronic Care Management Program to cater to the unmet needs of a growing Indian population of those suffering from chronic lifestyle conditions like Diabetes, Asthma, High Cholesterol and Hypertension from Day 1




- ABHICL serves as an enabler and influencer of health and healthcare choices that customers make, in addition to being a payer of healthcare expenses. Thus, ABHICL would act like a much needed catalyst to grow the prevalent health insurance landscape in India through product innovations and a wider choice of consumer relevant products.
- ABHICL’s vision has always been digital. The company has been successful in adopting paper-less approach right from identifying to on-boarding to delivering seamless experience of its customers & employees.

Key Challenges for the role –
- Recruitment of quality manpower within stringent TAT, given the high attrition (especially in the FLS level) and the non-availability of right/trained resources
- Uniform & effective implementation of policies/practices/engagement initiatives in all branches spread across a wide geography
- Creating an effective engagement framework to retain quality talent in wake of stiff competition & ever changing external environment.

Key Result Areas KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters) KRA1 Create an effective sourcing model & drive effective hiring across the regions/zones to ensure availability of quality manpower within TAT Maintain manning at budgeted level for all positions. Create a robust sourcing model for FLS hiring to ensure manning of the branches are up to the desired manning levels at all times.

Ensure that the sourcing mix is properly managed to reduce dependency on consultants & improve cost efficiencies.

Source/Headhunt suitable profiles for all sales /non sales positions at the regions/zones within TAT

KRA2 To drive defined processes to increase employee retention and productivity at Regions / Zones To create an effective engagement framework to increase employee retention at regions/zones

Ensure execution of the productivity touchpoint architecture – interventions are planned at month zero,



month four and month seven etc.

To ensure structured exit interview with analysis and action planning with ZH.

To ensure common employee experience through standardized HR services, interactions across the zone and regular employee connect sessions

Perform HR analytics on all KPIS

Define a framework for regular branch visits & drive the same as per the set calendar to identify gaps in various areas from time to time & take prompt corrective actions on the same.

KRA3 Driving Engagement & other initiatives from time to time Drive the all activities related to pre OHS & post OHS survey at the regions & Zones

Understand the local challenges and prepare a regional calendar and implement engagement initiatives at the respective regions

Meaningfully engage with regional managers to close performance management milestones in an effective manner within TAT

Effectively engage with the training team in driving the early career stage initiatives for the FLS in the regions/Zones.

KRA4 Create a framework to monitor all statuary compliances related to labour laws & maintain harmonious employee relations at regions/zones Audit the branches from time to time on displays/maintenance of registers related to labour laws

Create a framework to investigate & resolve employee grievances within shortest time frame.

Engage with the Sales leadership in ensuring a mature & uniform handling of all ERs cases in the regions/ zones.

KRA5 Ensure induction and on boarding of new employees in the Zone To conduct induction sessions for BMs and other Managers of the Zone / Region To implement structured induction for all employees joining in the regions within defined timelines from DOJ.

To collate/consolidate feedback for the zone and decide on actionables & implement action plan with the ZH.

To ensure standard on boarding process is implemented in the zone/regions to given common joining experience to employees.

KRA6 Ensure prompt resolution of all ER issues which may come up from time to time and ensure compliance of labour laws. Conduct detailed investigation

Make comprehensive reports based on facts and recommend further course

Implement action recommended keeping in mind sensitivities involved.

Ensure labour law compliance in Branches and Zonal Office.

📌 Regional HR Manager-Bangalore (Karnataka)
🏢 Aditya Birla Health Insurance Company
📍 Karnataka