Role Overview

As a Senior PR Executive, you will be responsible for managing day-to-day client servicing, developing media strategies, driving proactive media outreach, and executing integrated communication campaigns. The ideal candidate should have strong media relationships, excellent communication skills, and the ability to independently manage accounts while collaborating with internal teams.

Key Responsibility:

- Manage day-to-day execution of PR campaigns across multiple client accounts.
- Develop and maintain strong relationships with journalists, editors, influencers, and media stakeholders.
- Draft and edit press releases, media pitches, by-lined articles, thought leadership pieces, and other communication materials.
- Identify newsworthy opportunities and convert business developments into compelling media stories.
- Pitch stories proactively and secure high-quality coverage across print, digital, television, and business media.
- Coordinate interviews, media briefings, press conferences, and other media engagements.
- Provide strategic communication counsel to clients and evaluate ideas for media readiness.
- Monitor media trends, industry developments, and competitor activity to identify PR opportunities.
- Prepare media reports, campaign analyses, and client presentations.
- Collaborate with internal teams to execute integrated communication campaigns involving PR, digital,



and social media.
- Mentor and support junior team members while ensuring quality and timely execution of deliverables.
- Manage multiple priorities efficiently while meeting deadlines in a fast-paced agency environment

Skills & Qualifications

- 2–4 years of experience in Public Relations, Corporate Communications, or Integrated Communications, preferably within a PR agency.
- Strong media relationships and a demonstrated ability to secure earned media coverage independently.
- Excellent written and verbal communication skills.
- Robust storytelling, editing, and content development capabilities.
- Sound understanding of the Indian media landscape and newsroom dynamics.
- Ability to manage multiple client accounts and prioritize competing deadlines.
- Strong stakeholder management and client servicing skills.
- Excellent organizational, planning, and project management abilities.
- Proactive, resourceful, and solutions-oriented approach to work.
- High attention to detail and commitment to quality.

Preferred Skills

- Experience across sectors such as Education, Corporate, Consumer, Tech, Hospitality
- Experience managing thought leadership campaigns and executive profiling.
- Familiarity with media monitoring and reporting tools.
- Proficiency in Microsoft Office and Google Workspace.

📌 Public Relations Specialist (Kolkata)
🏢 SRV MEDIA
📍 Kolkata