Company Description DocNow is a next-generation telemedicine platform focused on making healthcare simple, accessible, and connected for everyone. The platform offers a complete digital care ecosystem, including online doctor consultations, diagnostic lab test booking, and integrated health records management. DocNow emphasizes a patient-first experience with secure, convenient, and accurate services that can be accessed anytime, anywhere.
By partnering with diagnostic labs, pharmacies, and healthcare institutions, the company is building a reliable and scalable digital health network across India. Applicants will be joining a mission-driven team working to redefine how people access quality medical care through technology.
Role Description The Performance Marketing Intern role is a remote internship focused on supporting digital marketing campaigns that drive user acquisition, engagement, and retention for DocNow’s telemedicine platform. Day-to-day tasks include assisting in planning and executing performance marketing campaigns across channels such as search, social media, and app stores, as well as monitoring key metrics like CTR, CPC, CPA, and conversion rates. The intern will help optimize ad creatives and landing pages, conduct A/B tests, and collaborate with product and design teams to ensure consistent messaging and user experience.
Responsibilities also include basic market and competitor research,
generating performance reports, and contributing ideas to improve campaign effectiveness and return on ad spend. This internship offers hands-on exposure to data-driven marketing in a rapid-paced digital health environment.
Qualifications
- Ability to work with performance marketing channels (e.g., Google Ads, Meta Ads, app install campaigns) and an interest in optimizing paid acquisition strategies.
- Comfort with analytics tools and data (e.g., Google Analytics, basic Excel/Sheets, dashboard interpretation) to track, analyze, and report campaign performance.
- Basic understanding of digital marketing concepts such as funnels, targeting, segmentation, attribution, and A/B testing.
- Strong communication and collaboration skills to work effectively with marketing, product, and design teams in a remote environment.
- Detail-oriented mindset, ability to follow processes, and willingness to learn quickly in a dynamic startup setting.
- Relevant academic background in Marketing, Business, Communications, Data Analytics, or a related field (or equivalent practical experience).
- Interest in healthcare, telemedicine, or health-tech and a motivation to contribute to improving access to medical services.
- Familiarity with social media platforms, content trends, and basic SEO or ASO principles is a plus.
📌 Performance Marketing Intern (India)
🏢 DocNow
📍 India