Senior Performance Marketing & AI Automation Specialist

WTX India | Hyderabad, Telangana | Full-time | Work from Office

WTX India is a creative marketing agency offering integrated services across brand strategy, creative design, content and video production, digital marketing, performance marketing, advertising and web development.

We bring strategy, creativity and execution together to build meaningful brand experiences and measurable business outcomes.

Key Responsibilities

- Performance Marketing & Media Management
- Develop, execute and optimise performance marketing strategies across multiple client accounts.
- Independently manage a combined monthly advertising budget of ₹50 lakh or more, with demonstrable accountability for campaign performance and budget allocation.
- Plan and manage campaigns across Meta Ads, Google Ads, YouTube and other relevant paid media platforms.
- Translate client business objectives into campaign strategies, channel plans, budgets and measurable KPIs.
- Optimise campaigns against business outcomes, including qualified leads, customer acquisition cost, revenue, ROAS and conversion rates.
- Identify opportunities to scale campaigns while maintaining target acquisition costs and business profitability.
- Build dashboards and reporting systems that provide actionable insights for internal teams and clients.
- Identify performance gaps, tracking discrepancies, funnel leakage and opportunities for conversion rate optimisation.




- Translate data into explicit recommendations for campaign optimisation, creative development and business growth.
- Design and implement practical AI-powered workflows that improve campaign execution, analysis, reporting and decision-making.
- Use AI tools such as ChatGPT, Claude, Gemini and other relevant platforms for research, data analysis, creative testing insights and marketing operations.

Creative Performance & Cross-Functional Collaboration
- Work closely with strategists, copywriters, designers, video editors and production teams to improve creative performance

Client Management & Strategic Ownership
- Understand client businesses, products, target audiences, competitive environments and growth objectives.
- 4+ years of hands-on experience in performance marketing or paid media management.
- Mandatory: Proven experience independently managing a cumulative monthly advertising spend of at least ₹50 lakh.
- Strong practical expertise in Meta Ads and Google Ads.
- Hands-on knowledge of GA4, Google Tag Manager, conversion tracking, pixels and attribution.

Key Performance Indicators

Performance will be evaluated based on
- Efficiency and effectiveness of advertising spend against agreed business objectives.
- Reduction in repetitive manual work and reporting turnaround time.
- Improvement in operational efficiency, decision-making speed and campaign visibility

Intrested candidates can send their resume on [email protected] with Current CTC, Expeceted CTC and Notice Period.

📌 Performance Marketing (Hyderabad)
🏢 WTX India
📍 Hyderabad