Responsibilities

- Understand each client’s business, customers, buying motivations, and growth objectives.
- Develop campaign strategies covering customer acquisition, remarketing, budgets, and performance targets.
- Set up and manage Meta campaigns for lead generation, website conversions, sales, and awareness as relevant to client goals.
- Plan audience strategies using customer data, custom audiences, lookalike audiences, and broad targeting where appropriate.
- Work closely with copywriters, designers, and video teams to develop robust hooks, messages, offers, and ad formats.
- Build a structured creative testing plan and turn performance insights into actionable creative briefs.
- Set up and validate Meta Pixel, conversion events, and Conversions API integrations with technical support where required.
- Monitor budgets, delivery, frequency, acquisition costs, and conversion performance.
- Identify creative fatigue and coordinate timely refreshes.
- Test lead forms, landing pages, offers, and conversion journeys to improve results.




- Work with client sales teams to assess lead quality and improve the connection between advertising and sales.
- Prepare clear reports with results, learnings, and next steps; apply relevant platform updates.

Traits We Value

- Creative judgement: Recognises strong hooks, persuasive messages, and content that earns attention.
- Audience empathy: Understands what motivates people to notice, enquire, and purchase.
- Analytical thinking: Uses data to evaluate creative and campaign decisions.
- Experimentation mindset: Tests ideas systematically and learns quickly from results.
- Ownership: Takes responsibility for budgets, execution, and continuous improvement.
- Collaboration: Gives clear, constructive feedback to creative and account teams.
- Business focus and integrity: Prioritises qualified leads and sales, and communicates results honestly.

📌 Meta Ads Specialist (Velachery)
🏢 8Spades Advertising
📍 Velachery