Lead Generation Executive

Location: Mumbai

Department: Business Development

Company: Barcode Entertainment

About Barcode Entertainment

Barcode Entertainment is a strategic brand solutions company and part of YKONE. We work at the intersection of brands, creators, and culture, helping businesses connect with their audiences through impactful influencer marketing and digital campaigns.

Role Overview

We are looking for a smart, proactive, and driven Lead Generation Executive with strong communication skills, an understanding of social media marketing, and relevant industry connections. The ideal candidate will help identify potential clients, build a strong pipeline of prospects, and support the business development team in generating current business opportunities.

Key Responsibilities

- Identify and research potential clients, brands, and businesses that could benefit from our services.
- Generate qualified leads through LinkedIn, social media, online research, networking, and industry connections.
- Identify key decision-makers and initiate conversations to explore business opportunities.




- Build and maintain a database of prospective clients and keep lead trackers updated.
- Understand client requirements and identify opportunities for influencer marketing, digital campaigns, and brand solutions.
- Coordinate with the business development team to arrange introductory meetings and follow up with prospects.
- Monitor industry trends, brand activities, and market opportunities to identify potential leads.
- Maintain consistent follow-ups and ensure a healthy pipeline of prospective clients.

Requirements

- Strong verbal and written communication skills.
- A good understanding of social media marketing, digital marketing, and influencer marketing.
- Relevant industry connections and the ability to identify potential business opportunities.
- Proactive, resourceful, and confident in initiating conversations with new people.
- Strong research, networking, and relationship-building skills.
- Ability to work independently and manage multiple leads effectively.
- Prior experience in lead generation, business development, sales, or the digital marketing industry will be an advantage.

📌 Lead Generation (Delhi)
🏢 Barcode Entertainment: Strategic Brand Solutions
📍 Delhi