About Reading ChocolateAt Reading Chocolate, we make real chocolate from bean to bar, bringing together carefully sourced cacao, thoughtful craftsmanship, and a passion for great taste.

We're building more than a chocolate brand. Through our craft chocolate products, online presence, and chocolate café, we want to change how people discover, experience, and enjoy chocolate.

We're looking for a smart, creative, and entrepreneurial marketer to take ownership of our marketing - someone who can develop the strategy, bring ideas to life, build an audience, drive sales, and help build a strong brand across channels.

The RoleAs our Marketing Manager, you will lead marketing across our brand, products, online channels, social media platforms, and physical café.

This is a hands-on role for someone who enjoys both thinking and doing. You'll be expected to develop marketing strategies, execute campaigns, create compelling content, understand what resonates with customers, and build a team as our marketing efforts scale.

We don't want someone who simply posts on Instagram or coordinates with an agency. We want someone who understands the bigger picture, takes ownership, experiments, learns, and gets things done.

What You'll Be Responsible For1. Marketing Strategy & Brand Building

- Develop and own the overall marketing strategy for Reading Chocolate across online and offline channels.
- Build a distinctive brand identity, positioning, messaging, and communication strategy.
- Identify target audiences, customer segments, and opportunities to grow awareness, engagement, and sales.
- Plan integrated marketing campaigns for our chocolate products, café, launches, seasonal occasions, and brand initiatives.
- Turn business objectives into clear marketing plans, budgets, and measurable outcomes.

2. Social Media & Content Marketing

- Develop platform-specific strategies for Instagram, YouTube, LinkedIn, and other relevant social media platforms.
- Build a compelling content calendar spanning reels, videos, educational content, storytelling, campaigns, and community engagement.
- Find creative ways to make craft chocolate interesting, accessible, and desirable to a wider audience.
- Develop content ideas, hooks, scripts, and creative briefs; work closely with videographers, designers, creators, and internal team members.




- Understand each platform's audience and format rather than simply repurposing the same content everywhere.
- Track content performance, identify what works, and continuously improve reach, engagement, and conversion.

3. Café Marketing & Local Brand Awareness

- Develop strategies to make our café a destination in Salem and attract recent and repeat customers.
- Plan offline promotions, local partnerships, events, collaborations, sampling activities, and seasonal campaigns.
- Create marketing initiatives that help customers discover our products and experience the café.
- Work on in-store communication, local visibility, customer engagement, and repeat visits.
- Connect our online content and campaigns with real-world café visits and sales.

4. Digital Marketing & Sales Growth

- Plan and execute campaigns across relevant digital channels, including paid advertising, search, and retargeting.
- Work on website and e-commerce conversion, customer acquisition, repeat purchases, and customer retention.
- Explore influencer collaborations, creator partnerships, email and WhatsApp marketing, and other relevant growth channels.
- Monitor campaign performance, customer acquisition costs, conversion rates, and return on marketing spend.
- Work closely with the business team to ensure marketing activity contributes to measurable business results.

5. Team Building & Execution

- Take ownership of marketing projects from idea to execution.
- Build and manage a small, effective marketing team as the business grows, including content creators, videographers, designers, and digital marketing specialists.
- Coordinate freelancers, agencies, creators, and external partners where required.
- Establish clear workflows, content calendars, campaign timelines, and performance reviews.
- Be resourceful and hands-on, especially in the early stages of building the marketing function.

Who We're Looking For
- Around 3-6 years of relevant marketing experience, preferably in brand marketing, consumer brands, D2C, food and beverage, hospitality,



or lifestyle businesses.
- A strong understanding of social media, content marketing, brand building, and digital marketing.
- Someone who can develop a strategy independently and also execute it without needing constant supervision.
- Strong creative instincts and an ability to identify interesting stories, trends, hooks, and campaign ideas.
- A positive understanding of what makes content engaging and what makes marketing commercially effective.
- Comfortable working with creators, designers, videographers, and performance marketing teams.
- Analytical enough to understand metrics, evaluate results, and make data-driven decisions.
- Excellent communication, writing, planning, and project management skills.
- An entrepreneurial mindset, a bias for action, and a willingness to experiment.

Most importantly, we're looking for someone who takes ownership. You should be comfortable moving between big-picture strategy and the practical details of getting a campaign out the door.

What Would Give You an Edge?

- Experience building a brand or growing a consumer business from an early stage.
- A portfolio of social media campaigns, videos, brand initiatives, or marketing projects you've personally contributed to.
- Experience growing an Instagram or YouTube presence through a clear content strategy.
- Experience with Meta Ads, Google Ads, analytics, and e-commerce marketing.
- Experience managing a small team or coordinating external creative partners.
- A genuine interest in food, chocolate, cafés, hospitality, or consumer brands.

What We Offer
- The opportunity to shape the marketing direction of a growing craft chocolate brand.
- Freedom to experiment, test ideas, and take ownership of your work.
- The opportunity to build a marketing team and function from the ground up.
- A hands-on, entrepreneurial working workplace where your ideas can make a visible difference.
- A role that combines brand building, creative storytelling, digital growth, and real-world customer experiences.

- Location: Salem, Tamil Nadu Employment type: Full time, on-site

Experience: Approximately 3-6 years

Interested? Send us your CV and a brief note about a marketing project or campaign you're proud of. If possible, share examples of work you've personally led or executed.

We'd love to hear from you!

📌 Head of Marketing (Salem)
🏢 Reading Chocolate
📍 Salem