Responsibilities

- Understand each client’s business model, customers, offerings, and growth objectives.
- Develop campaign strategies, budget allocations, and performance targets aligned with business goals.
- Set up and manage relevant Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube.
- Conduct keyword research, analyse search intent, and maintain negative keyword lists.
- Brief creative teams on campaign assets.
- Set up and validate conversion tracking using Google Tag Manager and GA4, with support from developers where required.
- Monitor budgets, bids, search terms, placements, and campaign performance to identify improvements.
- Test ad copy, bidding approaches, landing pages, and campaign structures systematically.
- Work with client sales teams to understand lead quality and connect campaign performance to business outcomes.
- Identify landing page improvements that increase conversion rates.
- Prepare clear reports explaining results,



insights, and recommended actions.
- Stay updated on platform changes and apply relevant improvements responsibly.

Traits We Value

- Analytical thinking: Comfortable working with numbers and investigating why performance changes.
- Business understanding: Connects campaign metrics with lead quality, acquisition costs, and revenue.
- Ownership: Proactively identifies issues, proposes solutions, and follows through.
- Attention to detail: Checks tracking, targeting, budgets, and campaign settings carefully.
- Structured experimentation: Tests clear hypotheses and documents what works.
- Clear communication: Explains performance and recommendations in straightforward language.
- Curiosity and integrity: Keeps learning and reports results honestly, including what needs improvement.

📌 Google Ads Specialist (Velachery)
🏢 8Spades Advertising
📍 Velachery