Company Description Zycus delivers Autonomous Procurement solutions that move enterprises from intake to outcomes using Agentic AI. The company’s Merlin Agentic Platform unifies native intake and an end-to-end Source-to-Pay suite within a single architecture, embedding AI in every process. By focusing on outcomes rather than workflows, Zycus helps organizations unlock savings, convert business needs into awarded contracts, and manage spend, supplier risk, and accounts payable more effectively.

Recognized as a leader in Source-to-Pay by Gartner, Forrester, IDC, and customers worldwide, Zycus offers a technologically advanced environment for professionals who want to shape the future of procurement. Team members collaborate with global enterprises to drive innovation and measurable business impact.

Role Description The Director of Product Marketing is a full-time, on-site role based in Bengaluru. This role leads the positioning, messaging, and go-to-market strategy for Zycus’ Merlin Agentic Platform and Autonomous Procurement solutions.

Responsibilities include defining target segments, conducting market and competitive analysis, and translating product capabilities into clear value propositions for customers and partners. The director will develop and execute integrated launch plans, create sales enablement assets and toolkits, and collaborate closely with product management, sales, and marketing teams to ensure alignment.



The role also involves monitoring performance of campaigns and launches, refining strategies based on data and feedback, and serving as a subject matter expert for internal and external stakeholders.

Qualifications

- Ability to conduct and interpret Market Research to understand customer needs, competitive landscape, and industry trends.
- Experience developing and executing Go-to-Market Strategy, including product launches, segmentation, and pricing.
- Strong skills in crafting explicit, differentiated Messaging that articulates value propositions and product positioning.
- Background in Sales Enablement, including creation of collateral, playbooks, and training materials for revenue teams.
- Proficiency in Marketing, with experience in integrated campaigns, demand generation, and performance measurement.
- Proven leadership experience in product marketing or related roles within B2B SaaS or enterprise technology.
- Excellent communication, storytelling, and stakeholder management skills, with the ability to work cross-functionally.
- Strong analytical and strategic thinking capabilities, comfortable using data to drive decisions and improvements.
- Bachelor’s degree in Business, Marketing, Technology, or a related field; an advanced degree (MBA or equivalent) is an advantage.
- Experience in procurement, supply chain, or AI-driven enterprise solutions is a plus.

📌 Director of Product Marketing (Bengaluru)
🏢 Zycus
📍 Bengaluru