Company: RMH & Group

Location: Mumbai

Employment Type: Full-Time

Work Mode: On-site

Experience: 2–4 years

About RMH Advisors & Group

RMH & Group is a growing professional services organisation. We are looking for a proactive, creative, and outcome-focused Digital Marketing Executive who can independently manage our digital presence, generate business leads, and strengthen our brand visibility.

Role Overview:

This is a hands-on, individual contributor role suited for someone who enjoys taking ownership from planning to execution. You will be responsible for managing digital marketing activities end-to-end, including social media, content creation, website updates, campaigns, lead generation, and performance tracking.

We are looking for a smart, resourceful, and self-driven professional who can work independently, experiment with new ideas, and deliver measurable results without requiring extensive supervision.

Key Responsibilities

1. Digital Marketing & Strategy

- Plan and execute digital marketing activities aligned with business objectives.
- Develop monthly content calendars and campaign plans.
- Identify relevant digital channels and opportunities to improve brand awareness and lead generation.
- Stay updated on digital marketing trends, competitor activities, and industry developments.

2. Social Media Management

- Manage the company's social media presence across relevant platforms, including LinkedIn, Instagram, and Facebook.
- Create engaging posts, carousels, short-form videos, and other digital content.
- Write compelling captions, copy, and calls to action.
- Maintain a consistent brand voice and posting schedule.
- Monitor engagement, respond to relevant interactions, and improve content performance.

3. Content Creation & Brand Communication

- Create marketing content for the company's services, offerings, achievements, and industry insights.
- Work with internal stakeholders to understand business requirements and translate them into engaging content.
- Design creatives using tools such as Canva and coordinate external support when necessary.
- Ensure all content is accurate, professional, and aligned with the company's brand identity.

4. Lead Generation & Campaign Management





- Plan and execute digital campaigns to generate relevant business enquiries and leads.
- Support lead generation through organic social media, email marketing, landing pages, and paid campaigns, as applicable.
- Set up and monitor Google Ads and Meta Ads campaigns where relevant.
- Track incoming leads, campaign performance, and conversion opportunities.
- Explore cost-effective marketing initiatives suited to an SME environment.

5. Website & SEO Management

- Maintain website content, service pages, blogs, and other relevant updates.
- Implement basic SEO practices, including keyword research, on-page optimisation, and content optimisation.
- Monitor website traffic, search performance, and visitor behaviour using tools such as Google Analytics 4 and Google Search Console.
- Identify opportunities to improve website visibility, traffic quality, and enquiry generation.

6. Email Marketing & Marketing Collateral

- Create and execute email campaigns, newsletters, and business communication materials.
- Develop brochures, presentations, service profiles, and other marketing collateral.
- Support campaigns for client acquisition, business updates, and brand-building initiatives.

7. Analytics & Performance Reporting

- Track and report key marketing metrics, including reach, engagement, website traffic, leads, and campaign conversions.
- Prepare simple monthly performance reports with actionable insights.
- Identify what is working, what is not, and what needs to change.
- Recommend improvements based on data, audience behaviour, and business priorities.

8. Ownership & Cross-functional Collaboration

- Work directly with management to understand business priorities and marketing requirements.
- Manage the complete execution cycle, from ideation and planning to publishing and reporting.
- Coordinate with internal teams,



vendors, or external agencies when required.
- Take ownership of timelines, deliverables, and the quality of work.
- Be comfortable working in a lean team, managing multiple priorities, and finding practical solutions with available resources.

What we are looking for:

- 2–4 years of hands-on experience in digital marketing, preferably in an SME, startup, consulting, or professional services environment.
- Strong working knowledge of social media marketing, content creation, SEO, and digital campaign execution.
- Ability to independently create content, manage campaigns, and track results.
- Familiarity with Canva and tools such as Google Analytics 4, Google Search Console, Meta Business Suite, and email marketing platforms.
- Basic understanding of paid advertising, audience targeting, and lead generation.
- Good written and verbal communication skills.
- Strong analytical thinking, creativity, and attention to detail.
- A proactive, resourceful, and outcome-oriented approach.
- Ability to manage multiple activities without constant follow-up or supervision.

What Success Looks Like:

- A consistent and professional digital presence for RMH & Group.
- Improved brand visibility and audience engagement across relevant platforms.
- Regular execution of planned marketing activities and campaigns.
- A measurable contribution to qualified business enquiries and lead generation.
- Improved website visibility, content quality, and campaign performance.
- Clear reporting, timely execution, and continuous improvement in marketing outcomes.

Significant to Know about this role: This is an individual contributor position, not a team management role. The selected candidate is expected to personally execute the work, take initiative, and manage day-to-day digital marketing activities independently.

We are looking for someone who can think strategically but is equally comfortable writing a post, designing a creative, updating a website, running a campaign, and analysing its results.

If you are someone who enjoys taking ownership, learning quickly, and making a visible business impact, we would love to hear from you.

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