Company Description Instalaxmi is the country’s first and largest B2B Digital Gold company, building specialized digital gold platforms for jewelers across India. The company’s platforms integrate key features such as loyalty programs and other value-added tools that help partners strengthen customer relationships. Instalaxmi focuses on gamified experiences tailored to consumer behavior, driving higher app engagement and improved business outcomes.

By combining technology, innovation, and industry insight, Instalaxmi enables jewelry businesses to modernize their offerings and grow in the digital economy.

Role Description The Digital Marketing Manager will lead the planning and execution of online marketing strategies to drive awareness, engagement, and demand for Instalaxmi’s digital gold solutions. Day-to-day responsibilities include managing performance marketing campaigns, optimizing SEO and SEM, overseeing social media and content initiatives, and tracking campaign performance through analytics tools. The role also involves collaborating with product and sales teams to create targeted campaigns, managing marketing budgets, and preparing regular reports on key metrics and ROI.

This is a full-time, on-site position based in Mumbai,



requiring close coordination with cross-functional teams and stakeholders.

Qualifications

- Candidates should possess strong digital marketing skills, including experience with performance marketing, SEO/SEM, social media marketing, and email marketing.
- Candidates should possess skills in content and campaign strategy, such as planning marketing calendars, developing creative concepts, and aligning campaigns with business objectives.
- Candidates should possess analytical skills, including proficiency with tools like Google Analytics, ad platforms dashboards, and basic data interpretation for optimization and reporting.
- Candidates should possess communication and collaboration skills, including transparent written and verbal communication and the ability to work effectively with product, sales, and design teams.
- Relevant qualifications such as a bachelor’s degree in marketing, business, communications, or a related field, and prior experience in digital marketing (preferably in fintech, e-commerce, or B2B) would be beneficial.
- Familiarity with marketing automation tools, CRM platforms, and A/B testing methodologies, along with a data-driven and results-oriented mindset, would be advantageous.

📌 Digital Marketing Manager - 5-6 LPA (Mumbai)
🏢 InstaLaxmi
📍 Mumbai