Company Description Sri Manakula Vinayagar Medical College and Hospital (SMVMCH), established by the Sri Manakula Vinayaga Educational Trust in Puducherry, India, is a leading institution in medical education, tertiary healthcare, research, and community service. Since 2004, the hospital and, since 2006, the medical college have grown into a comprehensive center committed to excellence in education, compassionate care, innovation, and social responsibility. SMVMCH offers MBBS and a wide range of MD/MS postgraduate programs supported by modern teaching methods, simulation-based training, and interdisciplinary learning.

Its multispecialty hospital delivers advanced clinical services while promoting healthcare accessibility through free and subsidized care and community-oriented initiatives. The institution also fosters research in diverse areas including clinical medicine, public health, digital health, artificial intelligence, and emerging healthcare technologies, supported by dedicated research infrastructure and collaborations.

Role Description The Digital Marketing Executive is a full-time, on-site role based at Sri Manakula Vinayagar Medical College and Hospital in Puducherry. This role involves planning and executing digital marketing campaigns to enhance the institution’s visibility in medical education, healthcare, and research domains. Daily responsibilities include managing social media channels, creating and updating web content, coordinating online promotions for academic programs and hospital services, and supporting outreach for events, conferences, and community health initiatives.





The Digital Marketing

Executive will monitor and analyze web and social media performance, prepare regular reports, and recommend data-driven improvements. Collaboration with academic, clinical, and administrative teams is expected to ensure consistent, accurate, and audience-focused communication across all digital platforms.

Qualifications

- Candidates should possess strong Marketing skills, including campaign planning and brand positioning in the education and healthcare sectors.
- Candidates should possess effective Communication skills, with the ability to create explicit, engaging, and audience-appropriate messaging.
- Candidates should possess Social Media Marketing skills, including managing platforms, content calendars, engagement strategies, and community outreach.
- Candidates should possess Web Content Writing skills, with experience in writing for websites, landing pages, and online promotional materials.
- Candidates should possess Web Analytics skills, including tracking performance metrics, interpreting data, and optimizing campaigns based on insights.
- Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Digital Media, or a related field are preferred.
- Experience with SEO, SEM, email marketing tools, and design basics (e.g., Canva or similar) is beneficial.
- Ability to work collaboratively with multidisciplinary teams, manage multiple projects, and maintain accuracy and attention to detail.
- Prior experience in educational institutions or healthcare organizations is an added advantage.

📌 Digital Marketing Executive (Puducherry)
🏢 Sri Manakula Vinayagar Medical College and Hospital
📍 Puducherry