Influencer Marketing Executive
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Job Description
As an Influencer marketing executive, you are responsible for managing the end-to-end operations of our influencer marketing campaigns. This includes identifying the right partners, driving campaign execution, strategizing on content and aligning content with brand strategy. This role demands a strong understanding of the fashion and influencer ecosystem, a creative eye for content, and proven experience in working with creators across platforms including YouTube and hyper local influencers. Responsibilities ● Execute influencer marketing campaigns end-to-end, from ideation to execution, optimisation, and post-campaign reporting. ● Support the development of campaign concepts and assist in defining KPIs in alignment with brand objectives. ● Identify, evaluate, and onboard influencers and creators across fashion, lifestyle, and regional markets, based on audience relevance, content quality, and performance metrics. ● Manage collaborations across Instagram and YouTube, overseeing both short-form and long-form content strategies. ● Create and disseminate clear creative briefs and content guidelines to ensure consistency with brand tone, positioning, and messaging. ● Monitor campaign performance, analyse results, and share actionable insights and reports with stakeholders and the reporting manager. ● Execute barter-led collaborations and UGC initiatives to drive authentic engagement and scalable content creation. ● Plan and manage influencer events, guest lists,



and community-led initiatives to enhance brand visibility and cultural relevance. ● Collaborate cross-functionally with digital marketing, regional marketing, PR, and brand teams, as well as external partner brands, for integrated campaigns. ● Coordinate with internal teams to enable effective utilisation of influencer content across platforms. ● Must keep up with the latest trends on social media and within the influencer community. Candidate Profile ● Bachelor’s degree in Marketing, Communications, or a related field. ● 1–3 years of experience in influencer marketing, managing campaigns end-to-end. ● Hands-on experience with Instagram and YouTube creators, including regional influencers. ● Proven experience supporting current store launches, including influencer outreach, store visit content, launch-day amplification, and post-launch visibility. ● Exposure to influencer events, UGC initiatives, and paid and barter collaborations. ● Strong understanding of influencer and content strategy with a creative eye for storytelling and aesthetics. ● Experience in drafting influencer briefs, managing deliverables, and coordinating approvals. ● Proficient in social media platforms and influencer marketing tools for tracking and reporting. ● Working knowledge of key performance metrics (reach, engagement, views, CPV, CTR). ● Strong communication and coordination skills; comfortable working cross-functionally. ● Ability to manage multiple campaigns in a fast-paced environment. ● Up-to-date with social media trends and creator ecosystem best practices.

📌 Influencer Marketing (Bengaluru)
🏢 Kushals Fashion Jewellery
📍 Bengaluru