About PisteyoPisteyo is a US-based AI strategy and execution consultancy. We help companies move from AI ambition to working systems: strategy, platforms, agents, data, and change adoption.
• Lean, senior team of about 30 across the US and India
• Clients range from global training firms to distribution, construction, and natural resources companies
• We build our own products too, including Pulse, our work management platform
• India is not a back office here. It is a core delivery and growth engine The roleYou will build and run Pisteyo's demand engine for the US market, from India. Your job is to turn Pisteyo's real client work into a steady flow of qualified US pipeline.
• You own the full funnel: positioning in market, content, channels, campaigns, and conversion
• You work directly with partners and delivery leads to turn project wins into proof
• This is a builder role. Expect to set up the system, not inherit one What you'll ownStrategy and positioning
• Build the annual and quarterly US marketing plan with explicit pipeline targets
• Define ideal customer profiles and buyer personas: CEOs, COOs, CIOs, and transformation leaders at US mid-market and enterprise firms
• Sharpen Pisteyo's messaging so it stands out in a crowded AI services market Content and thought leadership
• Run an editorial calendar: blogs, case studies, whitepapers, newsletters, and video
• Turn client outcomes into case studies with partners and delivery leads
• Ghostwrite and manage LinkedIn presence for Pisteyo leadership
• Write in clear, natural US business English Demand generation and channels
• Own LinkedIn as the primary channel: organic, paid, and Thought Leader Ads
• Run account-based marketing for named US target accounts
• Plan and run Google Ads and retargeting where they earn their spend
• Drive webinars, virtual events,



and support for US conferences
• Build email nurture sequences that move leads from interest to meeting Website, SEO, and conversion
• Own Pisteyo's website content, landing pages, and conversion paths
• Lead SEO and AI search visibility (GEO): technical basics, keyword strategy, and content that ranks and gets cited
• Run A/B tests on pages, offers, and CTAs Marketing operations and analytics
• Own the CRM marketing setup: lead capture, scoring, attribution, and handoff to sales
• Build a weekly dashboard on pipeline, CAC, and channel ROI
• Use AI tools daily to scale research, content, and personalization without losing quality
• Manage freelancers and agencies where they add speed Ongoing KPIs
• Marketing-sourced and influenced US pipeline
• Qualified meetings booked per month
• Organic traffic and AI search visibility for target topics
• LinkedIn engagement and follower growth from US decision makers
• Cost per qualified lead by channel Must-haves
• 5 to 8 years in B2B digital marketing, ideally in consulting, IT services, or SaaS
• Proven work marketing to US buyers, with campaigns you can show and numbers you can explain
• Excellent written English with a natural US business tone
• Hands-on with LinkedIn marketing, SEO, email automation, and paid media
• Strong with data: you set up tracking, read dashboards, and act on them
• Daily, practical use of AI tools for research, content, and analysis
• Self-directed. You can own a function end to end with light oversight Nice-to-haves
• Experience marketing AI, data, or digital transformation services
• Account-based marketing programs for enterprise targets
• Video and podcast production for B2B audiences
• Basic design skills for social assets and landing pages
• Experience in a small firm where you built marketing from scratch

📌 Marketing Specialist (Hyderabad)
🏢 Pisteyo
📍 Hyderabad