Job Role - Head of Marketing Location: Mumbai
Pinkvilla is India's leading entertainment and lifestyle content platform, reaching over 50 million users monthly across web, mobile, and social media. Backed by Flipkart, Pinkvilla covers Bollywood, television, regional cinema, Hollywood and Korean entertainment, and produces marquee properties such as the Pinkvilla Screen and Style Icons Awards. As part of the Flipkart Group, Pinkvilla is building a structured internal go-to-market to make its media, content, and event properties available to Flipkart's own business units as a marketing and brand-building resource

The Head of Marketing will own app growth and brand marketing strategy, with a solid focus on organic, content-led, and innovative growth initiatives. This role will lead planning, execution, and optimisation of marketing efforts to drive app downloads, engagement, and retention, while using paid marketing strategically as a support lever. The role also involves leading and mentoring a marketing team and working closely with senior stakeholders.

Define and lead the overall marketing and growth strategy for driving app installs, engagement, and retention.
Champion organic growth levers including content virality, creator collaborations, platform-native formats, partnerships, and community-driven initiatives.




Own planning and execution of integrated campaigns across app, web, social, email, push notifications, and on-platform placements.
Content-Led & Brand Marketing Leadership
Oversee influencer- and creator-led initiatives aligned with growth and brand goals.
Ensure consistent brand messaging, positioning, and storytelling across all marketing touchpoints.

Lead, mentor, and develop a team of marketing managers and executives.
Foster a culture of experimentation, ownership, and data-driven decision-making.
Review team output, provide feedback, and support professional growth.

Work closely with Product, Content, Editorial, Social, Design, Influencer, and Sales teams to align growth initiatives.
Collaborate with leadership on long-term growth planning and marketing priorities.
Own marketing dashboards and performance reporting.
Use data to inform strategy, prioritisation, and budget allocation.

12-15 years of experience in growth marketing, digital marketing, or app marketing.

- Proven experience leading organic-first growth initiative s at scale.
- Hands-on experience with paid marketing platforms, with the ability to use them strategically rather than as the primary growth lever.
- Experience managing and mentoring teams.

📌 Korean Marketing Manager (Mumbai)
🏢 PINKVILLA
📍 Mumbai