Senior Brand Manager – India Location: Experience: 8-10 years

At Delta Electronics, our purpose is to enable a sustainable, energy-efficient, and digitally connected future.

The Senior Brand Manager will be the custodian and growth driver of the Delta brand in India, responsible for long-term brand equity building while ensuring strong market relevance, GTM alignment, and business impact

This role bridges global brand strategy and local market execution, strengthening Delta's leadership across Data Centers, Power Electronics, Industrial Automation, EV Charging, and Energy Infrastructure.

Brand Strategy, Architecture & Governance:

Own and execute Delta Electronics' India brand strategy, aligned with global brand architecture and governance frameworks

Act as the brand guardian, ensuring consistency across visual identity, tone of voice, messaging, and customer experience

Localize global campaigns and narratives for Indian market relevance without compromising brand integrity

Drive internal brand understanding and adoption across sales, product, channel, and leadership teams

Brand Positioning & Market Differentiation:

Define clear brand positioning and value propositions across:

Data center power, cooling, and infrastructure

Translate complex engineering and technology capabilities into customer-centric, outcome-driven brand narratives

Integrated Brand Campaigns & GTM Alignment:

Lead integrated brand and visibility campaigns across digital, PR, events, partners, and owned channels

Align brand initiatives with go-to-market priorities, key verticals, and strategic accounts

Balance long-term brand building with near-term business and pipeline influence





Support major product launches and solution GTMs with solid brand storytelling

Sustainability and ESG

Digital infrastructure, resilience, and Industry 4.0

Position Delta leadership as credible voices in India's energy transition and digital growth story

Lead Delta's brand presence at industry forums, trade fairs, customer events, and partner summits

Support crisis communication and brand risk mitigation in alignment with corporate communications

Act as a brand advisor to senior leadership and business heads

Partner closely with global brand and regional marketing teams for alignment and best-practice sharing

Manage, mentor, and develop brand and marketing team members

Lead agency ecosystem (creative, digital, PR, research) with strong governance and ROI discipline

Brand Analytics & Performance Management:

Define and track brand health and effectiveness KPIs, including:

Brand awareness, consideration, and preference

Share of voice and brand perception

Use insights and market research to continuously refine brand positioning and messaging

Present brand performance dashboards and strategic recommendations to leadership

Qualifications & Experience:

- Bachelor's degree in Marketing, Business, Engineering, or related discipline
- MBA or equivalent preferred
- 8-10 years of experience in brand or marketing roles within:
- Data centers / critical digital infrastructure
- Industrial automation / technology-led B2B organizations
- Strong experience in global, matrixed MNC environments
- As part of your application, your personal data will be processed exclusively for recruitment-related purposes in compliance with applicable data protection laws and regulations.

📌 Senior Brand and Marketing Manager (Bengaluru)
🏢 Delta Electronics India
📍 Bengaluru