Most performance marketing roles stop at the ad dashboard. You'll own the tracking, data flows, and integrations that tell our ad platforms which leads actually matter. Then you'll run the campaigns and experiments that use that data, including testing new channels that bring genuinely new growth. Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. Emeritus' short courses, degree programs, qualified certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations.
Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai.

Set up, fix and maintain tracking with GA4, Google Tag Manager, and ad platform pixels and tags across Google, Meta, and LinkedIn.
Implement Google Ads Enhanced Conversions, offline conversion imports, Meta Conversions API (CAPI), LinkedIn Conversions API, and server-side tracking.
Send lead-quality and conversion values from the CRM back to the ad platforms, so bidding optimises for high-value leads rather than just more leads.
Build first-party and cookieless data setups that comply with privacy rules.

Work hands-on with APIs, webhooks, and CRM integrations to move lead and conversion data between systems.
Automate manual marketing workflows and reporting, including with AI tools.
Work with tech and data teams on CDP and audience sync projects.





Performance marketing & experiments
Plan, run, and optimise campaigns on Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads.
Run A/B tests on audiences, creatives, landing pages, and bidding strategies, with a control group and clear success measures.
Work with creative, landing page, and CRM teams to improve campaign results and lead quality.
Build performance reports and dashboards, and turn results into short, clear recommendations for leadership.

3 to 8 years in performance marketing, growth, or martech, with real hands-on work in both .

- Hands-on experience with Enhanced Conversions, CAPI, server-side tracking, or offline conversion imports.
- Comfort with APIs, webhooks, and CRM data flows. Managed Google, Meta, and/or LinkedIn campaigns with real budgets.
- Proven experience analysing conversion funnels, spotting drop-offs, and fixing them using data.
- Strong analytical skills and clear communication across marketing, tech, and data teams.

Bonus points
Tableau or similar BI tools for reporting and dashboards.
Value-based bidding, lead scoring, or incrementality testing experience.
Experience launching campaigns on a new ad platform from scratch.
Using AI tools to speed up analysis and campaign work.
A background in EdTech, e-commerce, consumer internet, or another digital-first company.

Martech, GA4, Google Tag Manager, Server-side GTM, Conversions API, Enhanced Conversions, Offline Conversions, Conversion Tracking, Attribution, CRM Integration, APIs, Webhooks, Google Ads, Meta Ads (Facebook Ads), LinkedIn Ads, Paid Media, PPC, Lead Generation, A/B Testing, Tableau

📌 Performance Marketing Manager (PPC) (m/w/d) remote
🏢 Emeritus
📍 India