We're seeking a driven PR professional to craft and execute impactful regional and national campaigns for Tata Play. This role demands a knack for generating buzz around brand initiatives, product/service launches, and tech innovations. Ideal candidates will excel at culling out compelling stories for sustained media buzz, possess a flair for writing consumer and corporate press releases, and have solid media relations, within trade and consumer media. Experience in LinkedIn management will be preferred.
Media Relations-

Develop and maintain relationship with journalists across India in identifiable media hubs
Market Visits – Planning and execution of media visits/ on-ground connect across relevant markets.
Brand Positioning-

Building the PR strategy basis launch calendar




Strengthen brand perception & increase brand recall value
Promoting Brand and Digital Campaigns
Positioning Tata Play's products and services

Public Relations

Liaison with the PR agency for achieving the defined deliverables
Drafting articles, case studies, story angles etc; disseminate the right kind of info. Push for timely coverage of information
Media intelligence and participation in industry stories
Liaise with various departments for newsworthy information which can be leveraged in the media

Education -master's in public relations /mass media

Experience - 6-8 years of experience in similar industry/ agency.

📌 Communications Planning Coordinator (Mumbai)
🏢 TATA Sky
📍 Mumbai