Frido is hiring Retail Marketing Executive
Retail Marketing Executive
Location: Amar Tech Park (ATP), Balewadi, Pune
Experience: 2–4 Years
Function: Retail Marketing
Employment Type: Full time

Frido is a consumer lifestyle brand focused on creating innovative products that improve
With a growing retail presence across India,
we are looking for a Retail Marketing Executive to drive marketing initiatives that increase
store visibility, footfall, customer engagement, and revenue.

We are looking for a Retail Marketing Executive with 2–4 years of hands-on experience in
core retail marketing. The candidate will be responsible for planning and executing store
level marketing initiatives, local activations, mall marketing, partnerships, and campaigns
to drive footfall and sales across Frido Experience Stores.
Plan and execute store-level retail marketing campaigns to drive footfall and
Develop and execute Local Area Marketing (LAM) activities around stores.

- partnerships, and other local partnerships.
- Manage mall marketing activities, including mall promotions, branding

Coordinate with mall management teams for marketing calendars, permissions,
branding, and promotional opportunities.
• Identify and execute opportunities for cross-promotions and local brand
collaboration with sales and marketing teams.




• Track campaign performance through footfall, leads, conversions, revenue, ROI,
Coordinate with creative, digital, retail operations, and store teams to ensure timely
Manage marketing collaterals, in-store branding, POSM, standees, posters, flyers,
and other retail communication assets.
• Conduct competitor and market research to identify relevant retail marketing
Support new store launches and store-level marketing plans.

- Prepare regular reports on campaign performance and provide actionable insights.
- Manage vendors and agencies for offline marketing activities, including quotations,

Ensure brand guidelines are consistently followed across all retail touchpoints.

Strong understanding of core retail marketing and offline marketing.

- Experience in BTL, LAM, mall marketing, activations, and partnerships.
- Strong campaign planning and execution skills.
- Good understanding of retail customer behaviour and store-level marketing.
- Ability to manage multiple campaigns and projects simultaneously.
- Proficiency in MS Excel/Google Sheets and PowerPoint.

2–4 years of experience in core retail marketing, preferably with a consumer,
retail, D2C, lifestyle, furniture, or FMCG brand.
• Candidates with hands-on experience in store marketing and offline activations

📌 Marketing Executive Retail shopping centre (Pune)
🏢 Fridom
📍 Pune