Lead and manage the marketing team , setting clear priorities, KPIs, campaign ownership, and performance expectations.

Plan, execute, and optimize email marketing campaigns using Zoho Campaigns , Zoho CRM, and other marketing platforms.

Drive B2B lead generation through LinkedIn, email outreach, website inquiries, databases, and digital marketing initiatives.

Build and optimize email sequences , audience segmentation, A/B testing, automation, lead nurturing, and follow-up strategies.

Manage and optimize the company website, landing pages, and content for improved user experience and conversions.

Implement and monitor SEO strategies , including keyword research, on-page SEO, technical SEO, and content optimization.

Maintain and update Zoho CRM , ensuring accurate lead management, campaign tracking, lead nurturing, and reporting.

Analyze campaign and lead-generation performance using Google Analytics, Search Console, Zoho Analytics, and other reporting tools.

Collaborate with Sales, Design, and Operations to improve lead quality, marketing-to-sales conversion, branding, and business growth. What We're Looking For:

Proven experience in leading and managing a marketing team , with responsibility for targets, execution, mentoring, and performance.

Strong hands-on experience in Email Marketing and B2B Lead Generation .





Demonstrated experience in generating and nurturing qualified leads and improving campaign-to-conversion performance.

Experience with Zoho CRM, Zoho Campaigns , and marketing automation tools.

Knowledge of WordPress or similar CMS platforms.

Proficiency in Google Analytics, Google Search Console , and digital marketing reporting.

Strong understanding of LinkedIn marketing , B2B outreach, branding, and content strategy.

Proficiency in MS Excel and PowerPoint.

Excellent written and verbal communication, leadership, analytical, and problem-solving skills.

Required Skills & Tools:

- 8–12 years of experience in B2B digital marketing, with significant exposure to email marketing and lead generation.
- Proven team leadership experience i ncluding mentoring, target setting, campaign ownership, and performance management.
- Hands-on experience with Zoho CRM, Zoho Campaigns, WordPress, Google Analytics, and Search Console .
- Robust knowledge of B2B lead generation, email automation, campaign optimization, LinkedIn marketing, Canva, MS Excel, PowerPoint, and AI marketing tools .

Experience in U.S. hospitality, interior design, or furniture marketing will be an added advantage

📌 Marketing Automation & CRM Lead (Noida)
🏢 Mepa2z
📍 Noida