Job Description – Tele-Sales Executive Department: Sales & Business Development

Job Title: Tele-Sales Executive / Lead Conversion Executive

Employment Type: Full-Time

Job SummaryWe are looking for a proactive, persuasive, and results-driven Tele-Sales Executive who will be responsible for engaging with potential customers over the telephone, nurturing leads through consistent follow-ups, and converting prospects into customers.

The ideal candidate should possess excellent communication skills, strong convincing abilities, and a persistent, customer-focused approach. The role requires building relationships with prospective customers, understanding their requirements, addressing their concerns, and maintaining regular engagement until successful conversion.

Key Responsibilities1. Lead Engagement & Follow-Up

- Contact leads received through various marketing and business development channels.
- Conduct regular and timely follow-up calls to maintain continuous engagement with prospective customers.
- Understand customer requirements, interests, and purchasing intentions.
- Build rapport and establish trust through professional and meaningful conversations.
- Ensure that no potential lead is overlooked due to missed or delayed follow-ups.

2. Lead Nurturing & Conversion

- Educate prospective customers about the company's products, services, and value propositions.
- Address customer queries, objections, and concerns effectively.
- Persuade and encourage interested prospects to take the next step toward purchasing.
- Develop personalized follow-up strategies based on each prospect's level of interest and readiness to purchase.
- Consistently work toward converting qualified leads into successful sales.

3. Customer Relationship Management





- Maintain positive and skilled relationships with prospective and existing customers.
- Ensure a pleasant customer experience throughout the sales process.
- Re-engage inactive or undecided leads to explore potential conversion opportunities.
- Communicate relevant updates, offers, and product information to interested prospects.

4. Lead Tracking & Reporting

- Maintain accurate and updated records of all customer interactions, follow-ups, and lead statuses in the CRM system or designated tracking platform.
- Schedule follow-up calls systematically and ensure timely execution.
- Track lead movement across different stages of the sales pipeline.
- Provide regular updates on calling activities, customer responses, and conversions.
- Identify and report common customer objections, feedback, and reasons for non-conversion.

5. Sales Targets & Performance

- Achieve assigned targets for daily calling activities, follow-ups, and lead conversions.
- Maintain a strong focus on follow-up consistency, lead engagement quality, and conversion efficiency.
- Take ownership of assigned leads and actively pursue conversion opportunities.
- Collaborate with the sales and marketing teams to improve lead conversion rates.
- Required Skills & QualificationsExcellent verbal communication and interpersonal skills.
- Strong persuasion, negotiation, and objection-handling abilities.
- Ability to build customer relationships through telephone conversations.




- Persistent, disciplined, and results-oriented approach.
- Strong organizational skills and ability to manage multiple leads simultaneously.
- Familiarity with CRM software, Excel, and basic computer applications.
- Ability to maintain a professional and positive attitude while handling customer rejections.
- Prior experience in tele-sales, telecalling, inside sales, or customer engagement will be preferred.
- Minimum qualification: HSC / Graduate (as per company requirements).

Key Performance Indicators (KPIs)Performance will be evaluated based on:

- Lead Conversion Rate: Percentage of assigned qualified leads successfully converted into customers.
- Follow-Up Adherence: Percentage of scheduled follow-ups completed on time.
- Lead Engagement Rate: Percentage of leads successfully contacted and meaningfully engaged.
- Sales Conversions: Number of successful customer conversions achieved.
- CRM Discipline: Accuracy and consistency of lead records and follow-up updates.
- Calling Productivity: Daily outbound calls and meaningful customer conversations.

Ideal Candidate ProfileWe are looking for someone who understands that successful sales often result from consistent follow-ups, meaningful customer engagement, and relationship building rather than just making calls.

The candidate should be self-motivated, patient, persuasive, and capable of following through with prospects until a clear outcome is achieved, while maintaining a respectful and professional customer experience.

The primary objective of this role is to ensure that every assigned lead receives timely attention, consistent engagement, and a structured follow-up process to maximize sales conversions.

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