Key Responsibilities

1. Social Media Management**

* Manage PROPCID's social media platforms, including Instagram, Facebook and LinkedIn.

* Develop and execute monthly content calendars.

* Plan reels, posts, campaigns and audience engagement activities.

* Maintain consistent brand communication and voice.

*2. Performance Marketing & Google Ads*

* Plan, execute and optimise Google Ads campaigns.

* Manage Search, Display, YouTube and other relevant advertising campaigns.

* Develop targeted campaigns based on property categories, locations and audience segments.

* Monitor CPL, conversions, campaign performance and lead quality.

*3. SEO, SEM & AEO*

* Manage website SEO, including on-page, off-page and technical SEO.

* Conduct keyword research and competitor analysis.

* Plan and execute SEM strategies.

* Improve visibility across search engines and AI-powered search platforms through AEO.

* Track organic traffic, keyword rankings and website performance.

*4. Google My Business (GMB)*

* Manage and optimise Google Business Profiles.

* Implement local SEO strategies.

* Manage business updates, reviews and local search visibility.

5. Brand Strategy & Communication

* Develop and maintain a consistent brand voice for PROPCID.

* Create campaign messaging and communication strategies.

* Ensure brand consistency across digital platforms.

* Understand business requirements and translate them into marketing campaigns.

6. Landing Pages & Lead Generation

* Plan and optimise landing pages for different property categories and campaigns.





* Develop location-specific and audience-specific lead-generation strategies.

* Work on conversion rate optimisation.

* Coordinate with the website and technology teams for implementation.

7. Analytics & Reporting

* Track campaign performance through Google Analytics 4 and Google Search Console.

* Monitor leads, CPL, conversion rates and marketing ROI.

* Prepare weekly and monthly performance reports.

* Identify opportunities for improving campaign effectiveness.

Required Skills & Qualifications

* 3–5 years of hands-on experience in digital marketing.

* Robust practical knowledge of Google Ads and Meta Ads.

* Experience in SEO, SEM, AEO and Google Business Profile management.

* Knowledge of Google Analytics 4, Google Tag Manager and Search Console.

* Experience in landing page planning and conversion optimisation.

* Strong understanding of lead-generation funnels and audience targeting.

* Excellent communication, planning and analytical skills.

* Experience in real estate, property portals or other lead-generation businesses will be an added advantage.

Key Performance Indicators (KPIs)

* Growth in qualified leads across different property categories.

* Cost per lead (CPL) and conversion rates.

* Improvement in organic website traffic and search visibility.

* Google Ads and Meta Ads campaign performance.

* Landing page conversion rates.

* Social media growth and engagement.

* Contribution towards business enquiries and revenue generation.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketing & Growth Manager (Noida)
🏢 PropCID Infotech Private
📍 Noida