Key Requirements

- Bachelor’s degree in Marketing / Business / Communications (MBA preferred)
- 2–6 years (Executive) / 5–10 years (Manager) of relevant experience in digital marketing
- Experience in healthcare/hospital marketing preferred
- Strong understanding of digital tools, performance marketing, and analytics
- Excellent coordination, communication, and stakeholder management skills

Key Competencies

- Result-oriented with strong ownership mindset
- Ability to work with cross-functional teams and external partners
- Data-driven decision making
- High level of professionalism and ethical marketing practices (healthcare compliant)

Preferred Outcome

- Increased patient footfall (OP/IP conversions)
- Enhanced doctor visibility and brand positioning
- Improved digital engagement and lead quality
- Strong ROI on marketing spends

Brief Job description:

1. Hospital Brand & Online Presence Management

- Manage and enhance the hospital’s digital presence across website and social media platforms
- Ensure consistent branding aligned with the hospital’s reputation in cardiology care
- Monitor and improve online reputation, including patient reviews and ratings

2. Patient Acquisition Campaigns (Performance Marketing)

- Plan and execute digital campaigns (Google Ads, Meta Ads) for key cardiac services
- Optimize campaigns for lead generation, appointment bookings, and ROI
- Track performance metrics such as Cost Per Lead (CPL) and conversions

3. Doctor Branding & Clinical Program Promotion

- Develop digital visibility for consultants and specialists
- Promote key specialties such as Interventional Cardiology, CT Surgery, Pediatric Cardiology
- Execute doctor-led awareness initiatives (videos,



webinars, patient education campaigns)

4. Website Management & SEO Optimization

- Oversee website updates including service pages, doctor profiles, and patient stories
- Improve search engine rankings for targeted healthcare keywords
- Ensure seamless, mobile-friendly user experience for patients

5. Content Strategy & Patient Education

- Develop and manage content including blogs, case studies, testimonials, and awareness posts
- Plan campaigns around preventive cardiology and health awareness days
- Collaborate with clinicians to ensure accuracy and credibility of content

6. Social Media & Engagement Management

- Manage platforms such as Facebook, Instagram, LinkedIn, and YouTube
- Drive engagement through creative content, reels, and patient success stories
- Respond to patient queries and maintain professional communication standards

7. Analytics, Reporting & Strategy Improvement

- Monitor campaign performance using analytics tools
- Prepare monthly reports on leads, conversions, and engagement metrics
- Continuously refine strategies based on data insights and competitor analysis

8. Agency Coordination & Performance Management

- Act as the single point of contact for all external marketing agencies
- Provide explicit briefs and ensure timely execution of campaigns
- Monitor quality, timelines, and adherence to hospital standards
- Evaluate agency performance based on defined KPIs and ROI
- Coordinate internally with doctors and management for accurate inputs
- Ensure accountability and maximize output from agency engagements

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (Chennai)
🏢 Frontier lifeline Hospital
📍 Chennai