About Cerebellum Academy

Cerebellum Academy is a medical education platform built by some of India's leading educators. We help MBBS students, interns and doctors prepare for NEET PG, INI-CET and FMGE through live and recorded classes, question banks, grand tests and mentorship, all built on content that is Conceptual, Clinical, Comprehensive, Relevant and Revisable. Our educators have taught over 10 lakh students, and social media is where much of that community first discovers us.

Role Overview

As a Social Media Executive you are the hands-on engine of our social presence. You will create, publish and optimise content across Instagram, YouTube, Facebook and LinkedIn for an audience of medical students and doctors, working closely with the Social Media Lead, our faculty and the wider marketing team. We are looking for people who already run a social media page of their own and understand, from experience, what makes content grow.

General Responsibilities

● Calendar execution. Create and publish content daily across all four platforms as per the content calendar set by the Social Media Lead.

● Content creation. Write captions, hooks, scripts and on-screen text, design creatives and edit short-form videos in English, as a healthy mix of posts and reels.

● Repurposing. Turn faculty lectures, live-class clips, exam updates, high-yield points, topper stories and announcements into platform-native content.

● Brand consistency. Follow Cerebellum's brand guidelines for look, tone and language on every post, on every platform.

● Community management. Reply to comments and DMs within agreed timelines, route student queries to the right team and escalate sensitive comments to the Lead.

● Trend research. Track trending formats, audio and hashtags, and study what other education and medical-education pages do. Bring fresh ideas to the weekly planning meeting.

● Accuracy and compliance.



Make sure medical and academic content is reviewed by faculty or the content team before it goes live. Respect copyright and platform policies.

● Reporting. Track reach, engagement, watch time, follower growth and enquiries, and share a weekly summary with the Lead.

● Teamwork. Coordinate with faculty, design and video, marketing and student-support teams. Support exam-season campaigns, course launches and events.

Role-Specific Tasks by Platform

Platform / Area What you will do

Instagram Create and publish Reels, carousels, static posts and Stories, using trending formats and audio.

- Maintain highlights and profile, run collab posts with faculty and creators, and handle DMs.
- Review Insights to see which hooks and formats earn saves, shares and follows.

YouTube Cut and publish Shorts from long-form lectures and live sessions.

- Write titles, descriptions and tags, prepare thumbnails, and organise playlists.
- Post community updates, reply to comments, and track views, watch time, CTR and retention in YouTube Studio.

Facebook Adapt and publish content for the Page and community groups.

- Promote live sessions, events and announcements, and moderate comments and groups.
- Respond to Page messages and pass course or support queries to the relevant team.

Creative Production Design in Canva and edit in CapCut (or similar tools). Handle basic scripting and voice-overs.

- Coordinate short shoots with faculty, and keep the asset library and content folders organised.

Must-Have Requirements

● Own social media page.



You own and actively run a personal or niche page with a real, organically built following. Share the link(s) as part of your portfolio, and explain how you grew it.

● Hands-on content experience. Early-career, with practical experience creating content for social media. Internships, freelance work and your own page all count.

● Platform understanding. Working knowledge of Instagram, YouTube (Shorts), Facebook and LinkedIn formats and what works on each.

● English communication. Strong written and spoken English, with a good sense for hooks and captions.

● Design and editing basics. Comfortable with Canva, CapCut or similar tools.

● Work ethic. Creative, detail-oriented and comfortable with daily publishing deadlines.

● Location. Able to work on-site from our Noida office.

Positive to Have

● Interest in or understanding of medical education, exam preparation or edtech content.

● Working knowledge of Hindi or Hinglish for community interaction.

● Familiarity with Meta Business Suite, YouTube Studio and basic analytics.

● Basic understanding of hashtags, SEO and content scheduling tools.

● Comfort with on-camera presenting, voice-overs or shoot coordination.

What Success Looks Like

● Content published on time, every day, against the calendar.

● Steady month-on-month growth in reach, engagement and followers.

● Posts that students save and share, not just view.

● No factual errors in published content, and prompt replies to the community.

What We Offer

● Compensation based on experience and portfolio.

● On-site role in Noida, working alongside leading medical educators.

● Real ownership of live channels with an engaged medical audience, and room to grow as the social media team scales.

Pay: ₹25,000.00 - ₹32,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid sick time
- Provident Fund

Work Location: In person

📌 Social Media Executive (Noida)
🏢 Cerebellum Academy
📍 Noida