Digital Marketing Executive – Job Role

Integrated Facility Management (IFM) & Pest Control Company – Acuity Groups

1. Job Overview

- Job Title: Digital Marketing Executive
- Department: Sales & Marketing
- Company: Acuity Groups
- Location: Bangalore
- Experience: 1–3 years preferred
- Reporting To: Managing Director / Business Development Manager
- Employment Type: Full-time

2. Key Roles and ResponsibilitiesA. Digital Marketing & Lead Generation

- Generate qualified business leads for Integrated Facility Management and Pest Control services.
- Run Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital campaigns.
- Generate leads for corporate offices, apartments, commercial buildings, factories, hospitals, hotels and residential customers.
- Plan campaigns to increase enquiries, website traffic and sales conversions.
- Maintain daily records of leads generated, campaign expenses and lead quality.

B. SEO & Website Management

- Improve Google search rankings for both IFM and pest control services.
- Update website content, service pages, landing pages and contact details.
- Perform keyword research for services such as housekeeping, facility management, manpower supply, general pest control, termite treatment and rodent control.
- Monitor website traffic, keyword rankings and enquiry conversions.
- Coordinate with website developers to fix technical issues and improve website performance.

C. Social Media Management

- Manage company accounts on LinkedIn, Facebook, Instagram and other relevant platforms.
- Create and publish posts, service promotions, customer testimonials, project updates and company achievements.
- Prepare a weekly and monthly social media content calendar.
- Promote the company's services to corporate clients and residential customers.
- Maintain consistent company branding and professional communication.

D. B2B Marketing & Sales Support

- Identify potential corporate clients and business opportunities through digital channels.
- Generate leads for facility management contracts, housekeeping, manpower services and pest control AMC contracts.
- Share qualified leads with the Business Development Manager (BDM) and Business Development Executives (BDEs).
- Support the sales team with company profiles, presentations, digital brochures and marketing materials.
- Conduct lead follow-ups in coordination with the sales team and track conversion status.

E. Reporting & Performance Monitoring





- Maintain daily digital marketing MIS in Excel.
- Track lead generation, cost per lead, lead quality, campaign performance and conversions.
- Submit daily reports to management and weekly performance reviews.
- Monitor competitor activities, market trends and digital marketing opportunities.
- Track the revenue generated from digital marketing leads wherever attribution is available.

3. Daily Work Schedule

Time

Activity

9:30–10:00 AM

Attend the morning meeting and review daily targets

10:00–11:30 AM

Check campaigns, website enquiries and previous-day leads

11:30 AM–1:00 PM

SEO activities, keyword research and website updates

2:00–3:00 PM

Social media content creation and publishing

3:00–4:00 PM

Lead generation campaigns and B2B prospect research

4:00–5:00 PM

Coordinate with BDM/BDEs on lead status and conversions

5:00–5:30 PM

Update Excel MIS and submit the daily report

The schedule can be adjusted based on campaign priorities and business requirements.

4. Monthly KPIs and Targets

These are suggested starting targets for one executive and should be revised based on the marketing budget, current website traffic and sales capacity.

KPI

Suggested target

Qualified digital leads

80–100 per day

Social media posts

20–25 per month

SEO improvement

Monthly keyword ranking and organic traffic review

Campaign monitoring

Daily

Website enquiry tracking

100% of enquiries recorded

Daily MIS submission

100% on working days

Lead handover to sales

Same working day

Lead source tracking

100% of recorded leads

Marketing-generated revenue

Monthly target set with management

Important: Lead targets should measure qualified enquiries, not just phone numbers or unverified contacts. Revenue targets should be agreed with the BDM and management.

5. Excel-Ready Daily Digital Marketing MIS

Date

Campaign / Channel

Service

Leads Generated

Qualified Leads

Follow-ups

Site Visits / Meetings

Quotations

Orders Won

Revenue (₹)

Cost (₹)

26-Oct

Google Ads

Pest Control

26-Oct

LinkedIn

IFM

26-Oct





SEO / Website

IFM & Pest Control

The executive must update the report daily and share it with the MD or assigned reporting manager before leaving the office.

6. Required Skills and Qualifications

- Graduate in Marketing, Business Administration, or a related field.
- Practical knowledge of Google Ads, Meta Ads and SEO.
- Experience with Google Analytics, Google Search Console and keyword research tools.
- Positive content writing and social media management skills.
- Basic graphic design skills using Canva or similar tools.
- Excel reporting and data analysis skills.
- Understanding of B2B lead generation and sales funnels.
- Good communication and coordination skills.

7. Accountability Rules

- Attend the 9:30 AM morning meeting and confirm the day's priorities.
- Record all enquiries with their source, contact details, service requirement and status.
- Share qualified leads with the BDM/BDE team on the same working day.
- Review campaign expenditure and lead quality daily.
- Submit the daily MIS without fail.
- Review weekly performance with management and propose corrective actions for underperforming campaigns.
- Do not report unverified enquiries as qualified leads or claim revenue without sales confirmation.

8. Management Review Checklist

As MD, review these five points every week:

- How many qualified leads were generated?
- Which campaigns produced the best-quality enquiries?
- How many leads converted into site visits and quotations?
- How much confirmed revenue came from digital marketing?
- What corrective actions are planned for the following week?

The primary objective of this position at Acuity Groups is to generate qualified leads, support the sales team and contribute to measurable revenue growth for both IFM and Pest Control services.

Pay: ₹26,000.00 - ₹30,000.00 per month

Benefits:

- Commuter assistance
- Health insurance
- Internet reimbursement
- Provident Fund

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Education:

- Diploma (Preferred)

Experience:

- Facilities management: 1 year (Preferred)
- Digital marketing: 1 year (Preferred)

Language:

- English (Preferred)
- Hindi (Preferred)
- Kannada (Preferred)

Location:

- Bengaluru, Karnataka (Preferred)

Shift availability:

- Day Shift (Preferred)

Work Location: In person

📌 Digital Marketing executive (Bengaluru)
🏢 ACUITY GROUPS
📍 Bengaluru