We are seeking a dynamic Head of Marketing to take charge of all marketing initiatives and execute marketing strategies for our diagnostic healthcare business. The candidate will be responsible for increasing brand awareness, driving patient footfall, building partnerships with doctors, and expanding business growth.

If you are a visionary leader with a passion for marketing, we invite you to join our team and make a significant impact.

Key Responsibilities:

1. Marketing Strategy & Planning

- Develop and implement marketing strategies to promote lab services
- Plan monthly and quarterly marketing campaigns
- Identify target markets (hospitals, clinics, corporate clients)

2. Doctor & Hospital Tie-ups

- Build strong relationships with doctors, clinics, and hospitals
- Generate referral networks
- Conduct regular visits to healthcare professionals

3. Business Development

- Identify new business opportunities
- Handle B2B partnerships (corporates, insurance companies)
- Increase test volumes and revenue growth

4. Digital Marketing

- Manage social media platforms (Instagram, Facebook, Google)
- Coordinate SEO and online campaigns
- Monitor online leads and conversions

5. Branding & Promotions

- Plan promotional activities, health camps, and awareness programs
- Develop brochures, posters, and marketing materials
- Manage brand positioning in the local market

6. Team Coordination





- Work closely with lab operations and front office teams
- Coordinate with digital marketing/design team
- Track performance of marketing activities

7. Reporting & Analysis

- Monitor campaign performance and ROI
- Prepare weekly and monthly marketing reports
- Analyze competitor activities

Required Skills:

- Robust communication and interpersonal skills
- Knowledge of healthcare/diagnostic industry
- Digital marketing knowledge (SEO, Social Media, Ads)
- Business development and negotiation skills
- Ability to meet targets and deadlines

Educational Qualification:

- MBA in Marketing / Healthcare Management (Preferred)
- Any Graduate with relevant experience

Key Performance Indicators (KPIs):

- Number of doctor tie-ups
- Patient footfall growth
- Revenue generation
- Lead conversion rate
- Brand visibility metrics

Additional Requirements:

- Willingness to travel locally for meetings and promotions
- Field marketing experience preferred

Compensation:

- As per industry standards
- Performance-based incentives

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Education:

- Bachelor's (Preferred)

Experience:

- Marketing: 3 years (Required)
- B2B Marketing: 3 years (Preferred)

Willingness to travel:

- 100% (Preferred)

Work Location: In person

📌 Marketing Manager – Diagnostep Healthcare (Coimbatore)
🏢 Diagnostep healthcare
📍 Coimbatore