JOB DESCRIPTION (JD)Sales Officer – Viya Builders Pvt. Ltd.

Department: Sales & Business Development
Designation: Sales Officer
Reporting To: Sales Manager / Business Development Manager
Location: Office and project locations, as required
Employment Type: Full time
Grade: Proposed G2–G3, subject to Viya's salary architecture
Document Owner: HR Department

1. Job Purpose

The Sales Officer is responsible for generating qualified customer leads, developing business opportunities, presenting Viya Builders' construction services, coordinating customer meetings, following up on prospects, and converting potential customers into confirmed projects.

The role requires a systematic, customer-focused, and target-oriented approach to support the company's revenue growth and business development objectives.

2. Key Responsibilities

A. Lead Generation and Business Development

- Generate leads through referrals, networking, digital channels, field visits, and other approved sources.
- Identify potential customers planning to construct residential or commercial buildings.
- Develop relationships with prospective customers, architects, consultants, landowners, and other relevant business contacts.
- Maintain a consistent pipeline of qualified sales opportunities.
- Follow up on marketing-generated leads within the company's prescribed response time.

B. Customer Handling and Sales Conversion

- Understand customer requirements, budget, project location, construction expectations, and timelines.
- Explain Viya Builders' services, project execution process, quality standards, and commercial terms.
- Arrange customer meetings, site visits, and discussions with the relevant technical or management teams.
- Coordinate preparation and presentation of quotations and proposals with the concerned departments.
- Follow up on proposals, address customer queries, and support negotiations within approved commercial limits.
- Work towards converting qualified leads into confirmed construction projects.

C. Sales Pipeline and CRM Management

- Record all leads, calls, meetings, follow-ups, quotations, and sales outcomes in the designated CRM or tracking system.
- Maintain accurate customer contact details and project requirements.
- Update the status of every active opportunity regularly.
- Prepare daily activity reports and weekly sales pipeline reports.
- Ensure no qualified lead is neglected due to delayed follow-up.

D. Customer Coordination and Internal Communication

- Coordinate with the technical, estimation, design, commercial, and project teams to respond to customer requirements.




- Communicate customer commitments accurately and avoid making unauthorized promises regarding price, specifications, or project completion dates.
- Ensure proper handover of confirmed projects to the concerned internal team.
- Support customer communication during the pre-contract and sales handover stages.
- Escalate customer concerns, commercial disputes, and potential business risks to the reporting manager.

E. Sales Target Achievement

- Work towards monthly and quarterly lead-generation, meeting, proposal, and project-conversion targets.
- Monitor conversion rates and identify reasons for lost opportunities.
- Develop follow-up plans for pending proposals and high-potential customers.
- Support sales campaigns, customer outreach activities, and promotional initiatives.
- Contribute to the department's revenue and business development objectives.

3. Key Performance Indicators (KPIs)

The following KPIs should be finalized by the Sales Manager based on the company's sales strategy and available lead volume.

KPIMeasurementLead generationNumber of qualified leads generatedLead responsePercentage of leads contacted within the prescribed response timeCustomer meetingsNumber of qualified customer meetings completedFollow-up compliancePercentage of scheduled follow-ups completed on timeProposal conversionPercentage of submitted proposals converted into confirmed projectsSales achievementConfirmed sales value against the assigned targetCRM complianceCompleteness and accuracy of sales recordsPipeline managementValue and quality of active sales opportunitiesCustomer experienceCustomer feedback and complaints attributable to sales handlingHandover complianceCompleteness of documentation transferred after confirmation

Important: Targets must be measurable, realistic, and approved before the performance period begins. Sales value, conversion rate, and activity targets should be assessed together rather than relying on call volume alone.

4. Qualification and Experience

Educational Qualification

- Bachelor's degree or diploma in Business Administration, Marketing, Commerce, or a related field.
- Candidates with relevant construction-industry sales experience may also be considered.

Experience

- Preferably 1–3 years of experience in sales, business development, real estate, building materials,



construction services, or a related industry.
- Freshers with strong communication skills and a willingness to learn may be considered for junior-level positions.

5. Required Skills and Competencies

- Strong verbal and written communication.
- Customer relationship management and negotiation.
- Lead generation and sales follow-up.
- Basic commercial understanding and quotation coordination.
- Ability to understand construction-service offerings.
- CRM, spreadsheet, email, and reporting skills.
- Time management and systematic work habits.
- Professional customer handling and problem-solving.
- Ability to work towards measurable targets.
- Integrity, accountability, and coordination across departments.

6. Authority and Limitations

The Sales Officer may:

- Contact prospective customers and arrange meetings.
- Explain approved company services and pricing.
- Coordinate quotations and proposals.
- Conduct authorized customer visits.
- Recommend commercial solutions to the reporting manager.

The Sales Officer may not independently:

- Approve discounts or change approved pricing.
- Commit to unapproved project specifications or delivery dates.
- Sign contracts or agree to non-standard commercial terms without authorization.
- Make commitments on behalf of technical, project execution, or finance teams without confirmation.

7. Reporting and Review Mechanism

- Daily: Lead updates, customer interactions, planned follow-ups, and immediate escalations.
- Weekly: Sales pipeline review, meeting outcomes, proposal status, and expected conversions.
- Monthly: KPI performance, target achievement, lost-lead analysis, and next-month sales plan.
- Quarterly: Performance review, competency development, and target realignment where required.

All reporting must be submitted through the company's approved CRM, sales tracker, or reporting format.

8. Performance Expectations

The Sales Officer is expected to demonstrate ownership of assigned leads, timely follow-up, accurate reporting, professional customer handling, ethical sales practices, and measurable contribution to business growth.

Performance will be evaluated based on results, process compliance, customer experience, teamwork, and individual accountability.

9. Career Progression

Subject to sustained performance, demonstrated competencies, business requirements, and management approval, the potential career path is:

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Work Location: In person

📌 Sales Officer (Kochi)
🏢 Viya.Builders
📍 Kochi