Job Title: Brand Manager
Department: Marketing
Employment Type: Full-Time
Experience: 3–5 Years
Location: Borivali West

Job Summary

We are looking for a creative, strategic, and results-driven Brand Manager to develop, manage, and strengthen the company's brand identity and market presence. The candidate will be responsible for brand positioning, marketing strategy, campaign planning, competitor analysis, content direction, and maintaining consistent brand communication across all channels.

The ideal candidate should have a solid understanding of consumer behaviour, market trends, digital marketing, and brand development, along with the ability to coordinate with internal teams, agencies, and external partners to execute effective brand initiatives.

Key Responsibilities1. Brand Strategy & Positioning

- Develop and implement brand strategies aligned with the company's business objectives.
- Define brand positioning, value proposition, target audience, and key brand messaging.
- Establish brand guidelines to maintain consistency across marketing materials, digital platforms, and customer communications.
- Conduct market research to identify customer needs, emerging trends, and growth opportunities.
- Strengthen brand awareness, credibility, and differentiation in the market.
- Ensure consistent representation of the brand across all customer touchpoints.

2. Market Research & Competitor Analysis

- Conduct regular market research to understand industry trends, customer preferences, and market opportunities.
- Analyse competitor brands, marketing strategies, pricing, positioning, and promotional activities.
- Identify gaps in the market and recommend strategies to improve brand competitiveness.
- Monitor customer feedback, brand perception, and market developments.
- Prepare reports and actionable insights to support strategic decision-making.

3. Marketing Campaigns & Brand Communication

- Plan, execute, and monitor integrated marketing campaigns across digital and offline channels.
- Develop campaign briefs, communication plans, promotional concepts, and brand messaging.
- Coordinate with digital marketing, content, design, sales, and external agencies to execute campaigns.
- Ensure all marketing materials align with the brand's tone, identity, and positioning.
- Track campaign performance and recommend improvements based on results.




- Support product launches, promotional activities, exhibitions, events, and brand awareness initiatives.

4. Content & Digital Brand Management

- Develop content strategies for social media, websites, email marketing, and other communication channels.
- Work with content creators, designers, and digital marketing teams to develop relevant brand assets.
- Review and approve creative content, advertisements, brochures, presentations, and promotional materials.
- Maintain consistency in brand voice, visual identity, and communication standards.
- Coordinate social media campaigns and monitor engagement, reach, and audience response.
- Identify opportunities to improve the brand's digital visibility and audience engagement.

5. Product Marketing & Business Coordination

- Work closely with product, sales, and business development teams to understand product features, benefits, and target markets.
- Translate product features into clear customer benefits and compelling marketing messages.
- Develop product positioning, promotional strategies, launch plans, and marketing collateral.
- Support sales teams with presentations, brochures, product information, and other brand materials.
- Coordinate with distributors, channel partners, agencies, and other stakeholders to ensure consistent brand execution.
- Align brand initiatives with business growth, lead generation, and customer acquisition objectives.

6. Brand Performance & Budget Management

- Develop and manage brand marketing budgets in coordination with management.
- Monitor campaign spending and ensure effective utilisation of marketing resources.
- Define and track key brand performance indicators, including brand awareness, engagement, reach, lead generation, and campaign ROI.
- Prepare regular reports on campaign performance, market trends, and brand growth.
- Use data and customer insights to improve marketing effectiveness and brand performance.




- Recommend new initiatives to strengthen brand visibility and business outcomes.

7. Team & Stakeholder Coordination

- Coordinate with internal teams, marketing agencies, vendors, and business partners.
- Manage timelines, deliverables, and priorities for brand-related projects.
- Provide creative direction and feedback to designers, content creators, and marketing team members.
- Present brand strategies, campaign plans, and performance reports to management.
- Ensure timely execution of assigned brand initiatives and marketing projects.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- MBA in Marketing or a relevant postgraduate qualification is preferred.
- 3–5 years of experience in brand management, marketing strategy, or a related role.
- Experience in developing brand strategies, managing campaigns, and conducting market research.
- Proficiency in MS Excel, PowerPoint, Google Workspace, and marketing analytics tools.
- Familiarity with social media platforms, digital marketing, content management, and brand analytics.
- Experience in FMCG, consumer goods, home appliances, or a related industry is an advantage.

Required Skills

- Strong strategic thinking and brand-building capabilities.
- Excellent written and verbal communication skills.
- Creativity, storytelling, and content evaluation skills.
- Strong analytical and market research abilities.
- Project management and cross-functional coordination skills.
- Understanding of consumer behaviour and marketing trends.
- Ability to manage multiple projects and meet deadlines.
- Budget planning, performance analysis, and problem-solving abilities.

Key Performance Indicators (KPIs)

- Growth in brand awareness and market visibility.
- Improvement in brand engagement and audience reach.
- Successful execution of marketing campaigns within agreed timelines and budgets.
- Consistency in brand identity and communication across channels.
- Effectiveness of competitor analysis and market research.
- Performance of product launches and promotional initiatives.
- Contribution of marketing activities to qualified leads and business growth.
- Improvement in brand perception, customer engagement, and campaign ROI.

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Brand Manager (Mumbai)
🏢 Eport Agritech Pvt.Ltd.
📍 Mumbai