Role Overview

We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Meta Ads and Google Ads for our e-commerce website and mobile app. In this role, you will own performance metrics, manage audience targeting and campaign scaling, conduct continuous A/B testing, and collaborate cross-functionally to drive app installs, registrations, user acquisition, and revenue growth.

Key Roles & Responsibilities

- Campaign Management & Optimization:
- Plan, execute, and optimize high-ROI performance marketing campaigns across Meta Ads and Google Ads for both the e-commerce website and mobile application.
- Drive key growth metrics, including app installs, user acquisition, registrations, and revenue through data-driven optimization strategies.
- Metrics & Performance Ownership:
- Own, monitor, and continuously improve core business and unit economics metrics, including ROAS, Revenue, CAC, CPA, CPI, LTV, and user retention.
- Track performance daily, analyze campaign data, and deliver actionable insights through structured, regular reporting.
- Audience Strategy & Growth Scaling:
- Direct and refine audience targeting, remarketing tactics, lookalike audiences, and full-funnel campaign scaling strategies.
- Lead continuous A/B testing across ad creatives,



target audiences, bidding strategies, and landing pages to lift conversion rates and overall performance.
- Cross-Functional Collaboration:
- Work closely with Product, Creative, Sales, and Tech teams to optimize conversion funnels and enhance overall user journeys.

Key Requirements & Qualifications

- Experience:
- 2–3 years of Performance Marketing experience within a digital marketing agency setting.
- Minimum 1 year of hands-on experience directly managing and optimizing app marketing campaigns.
- Platform & Domain Expertise:
- Deep, practical knowledge and robust execution skills on Meta Ads Manager and Google Ads platforms.
- Good understanding of conversion funnels, event tracking setups, attribution models, and campaign measurement frameworks.
- Analytics & Tool Proficiency:
- Proven experience utilizing mobile and web attribution/analytics tools, specifically Google Analytics (GA4).
- Excellent analytical abilities with advanced Excel skills (proficient with VLOOKUP, pivot tables, and complex formulas).

Pay: ₹350,000.00 - ₹650,000.00 per year

Benefits:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Performance Marketer (Bhopal)
🏢 Katyayani Organics
📍 Bhopal