Company: Blue Ice
Department: Sales & Marketing
Designation: Sales Manager
Jurisdiction: India
Reporting To: Working Director or any other person deputed by the Director
Release Date: 26 October 2026

1. Job Purpose

To drive sales growth, develop new business opportunities, maintain solid customer and dealer relationships, achieve annual sales targets, and ensure the profitability of orders while supporting the company's overall business objectives.

2. General Skills Required

- Courteous and professional communication.
- Prompt and reliable responses to customer and business queries.
- Punctuality, accountability, and dependability.
- Ability to maintain confidentiality of company information.
- Strong interpersonal and relationship-management skills.

3. Job-Specific Skills

- Thorough product knowledge.
- Annual sales and marketing target planning.
- Business development, networking, and market expansion.
- Excellent verbal and written communication skills.
- Knowledge of excise, sales tax, customs, and other applicable laws and regulations relating to sales and marketing.
- Leadership and team coordination.
- Familiarity with insulated truck bodies and cold-room terminology.
- Product estimation, costing, pricing, and negotiation skills.
- Computer proficiency, particularly MS Office.
- Market development and customer acquisition.

4. Qualifications and Experience

- Option 1: Postgraduate qualification with a minimum of 3 years of relevant industry experience.
- Option 2: Graduate qualification with a minimum of 5 years of relevant industry experience.

Relevant experience in sales, marketing, business development, or a related industry is preferred.

5. Key Roles and Responsibilities

5.1 Sales and Customer Relationship Management

- Manage sales activities, including customer registration, customer development, and relationship management.
- Maintain regular communication with customers and dealers to promote and secure orders for the company's Blue Ice Nirvan products.
- Identify new customers, dealers, and business opportunities to expand market reach.

5.2 Dealer and Customer Database Management

- Maintain and update dealer and customer information.
- Develop and maintain a database of market opportunities, ongoing projects,



customer requirements, and industry trends.
- Conduct market intelligence activities and share relevant information with management.

5.3 Quotations and Order Management

- Understand BOQs (Bills of Quantities), project layouts, and customer specifications.
- Prepare quotations and maintain relevant records and documentation in line with applicable IS standards and company procedures.
- Follow up with customers for order finalisation, execution, and collection of payments.

5.4 Profitability and Cash Flow

- Ensure the profitability of orders booked.
- Monitor order costs, pricing, and commercial terms.
- Support timely payment collection and maintain healthy cash flow for the smooth functioning of operations.

5.5 Meetings and Reporting

- Attend and participate in internal review meetings.
- Submit sales reports, business updates, market information, and other reports as required by management.
- Monitor sales performance against agreed targets and recommend corrective actions when necessary.

5.6 Company Vision and Interdepartmental Coordination

- Ensure that sales and marketing activities align with the company's vision, mission, and objectives.
- Coordinate with other departments to support business growth and ensure smooth organisational functioning.
- Work collaboratively with internal teams to meet customer requirements and delivery commitments.

5.7 Policies, Procedures, and Performance Standards

- Support the development, implementation, and maintenance of departmental policies, procedures, and performance standards.
- Ensure compliance with applicable company policies and approved operating procedures.

5.8 Payment Collection and Statutory Documentation

- Ensure timely collection of payments from customers.
- Collect applicable statutory forms and other required documents from customers, wherever relevant.




- Coordinate with the concerned departments for proper documentation and record maintenance.

5.9 ISO Compliance and Documentation

- Implement and maintain applicable ISO procedures and documentation.
- Ensure records are properly maintained and available for internal and external audits, wherever applicable.

5.10 Regulatory Compliance

- Monitor and comply with applicable Indian road transport regulations and other statutory requirements relevant to the company's products.
- Coordinate with the concerned departments to ensure compliance with applicable product, transportation, and documentation requirements.

5.11 Confidentiality and Information Management

- Maintain and update all sales-related data, customer records, and business information.
- Ensure that confidential company information is protected and disclosed only to authorised persons.

5.12 Additional Responsibilities

- Perform any other duties or responsibilities assigned by management from time to time, consistent with the role and business requirements.

6. Annual Sales Target

The annual sales target shall be mutually agreed upon between the Sales Manager and management. Performance will be reviewed periodically against the agreed targets and business objectives.

7. Performance Evaluation Criteria

Performance may be evaluated based on:

- Achievement of agreed annual and periodic sales targets.
- New customer and dealer acquisition.
- Customer relationship management and retention.
- Order profitability and contribution to business growth.
- Timely payment collection and cash-flow management.
- Accuracy of quotations, records, and sales reports.
- Compliance with company policies, applicable regulations, and ISO procedures.
- Coordination with internal departments and overall performance.

8. General Conditions

The Sales Manager shall discharge all assigned duties responsibly, maintain professional conduct, safeguard confidential company information, and comply with the instructions and policies issued by management from time to time.

Prepared By: HR & Administration
Approved By: Working Director / Authorised Management Representative

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

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