We’re Hiring: B2B Content Strategist & Instagram Creative Lead

Woolgold (India) | Premium Textiles & International Markets

Woolgold (India), a textile manufacturer and exporter since 1991, is looking for a creative and commercially minded B2B Content Strategist & Instagram Creative Lead to strengthen our digital presence and connect with international business audiences.

We manufacture and export premium scarves, shawls, cashmere products, throws, blankets, fabrics, and other textile products for international brands and businesses.

We are looking for someone who can combine strategic thinking, visual storytelling, video editing, and creative execution to communicate our manufacturing capabilities and position Woolgold as a trusted textile partner for global brands.

Key Responsibilities

- Own our Instagram strategy: Develop and manage content specifically for international B2B audiences, including fashion brands, sourcing professionals, wholesalers, importers, designers, and retailers.
- Create content end to end: Conceptualise, shoot, edit, and produce Reels, Stories, carousels, graphics, and other Instagram creatives.
- Showcase our manufacturing expertise: Create engaging content around textiles, fibres, weaving, printing, finishing, product development, quality, and our production capabilities.
- Tell our B2B brand story: Communicate how Woolgold partners with international businesses on custom designs, private-label manufacturing, sampling, and product development.
- Become the face of Woolgold when required: Occasionally appear on camera to introduce the company, explain textile products, share industry insights, and discuss our manufacturing expertise.
- Develop premium visual content: Create polished,



sophisticated creatives that reflect the standards of international luxury fashion and textile brands.
- Write compelling B2B content: Develop scripts, captions, hooks, and storytelling concepts that appeal to professional buyers and decision-makers.
- Manage the content calendar: Plan consistent content aligned with international markets, seasonal collections, trade fairs, and business development objectives.
- Measure results: Track engagement, relevant audience growth, profile visits, and qualified business enquiries to improve content performance.

The Ideal Candidate

- Experience in B2B content strategy, social media management, digital marketing, or creative production.
- Excellent hands-on skills in video editing, graphic design, Reels creation, and Instagram creative development.
- Ability to manage the complete content process independently, from idea and script to filming, editing, design, and publishing.
- Strong understanding of professional storytelling and international business audiences.
- Confidence in front of the camera and willingness to represent the company occasionally.
- Good English communication and copywriting skills.
- A proactive, creative mindset with the ability to turn technical product information into engaging content.

Preferred Qualifications

- Textile knowledge is a major advantage: Familiarity with fibres, fabrics, weaving, printing, finishing, scarves, shawls, and home textiles.




- Experience with luxury fashion, premium textiles, apparel, accessories, or lifestyle brands.
- Understanding of international B2B marketing, export businesses, and global sourcing.
- Familiarity with tools such as Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Canva, CapCut, or equivalent creative software.
- Experience creating content that supports business development, brand credibility, and lead generation.

What We Are Looking For

We are not looking for someone who simply schedules posts or follows social media trends. We need a creative skilled who can think like a marketer, create like a content producer, and understand how B2B businesses build trust with international buyers.

Your content should demonstrate what makes Woolgold a valuable manufacturing partner: our product knowledge, production capabilities, materials, craftsmanship, customisation, and ability to work with international brands.

Position Details

- Location: India
- Experience: Relevant experience in content creation, video editing, social media, or B2B marketing
- Target markets: International markets only
- Industry preference: Textiles, luxury fashion, apparel, accessories, or manufacturing
- Application requirement: CV and portfolio showcasing content you have personally conceptualised and produced

How to Apply

Please share your CV, portfolio, and links to Instagram accounts or campaigns you have managed. Highlight your experience in B2B content, video editing, creative development, and on-camera presentation.

Help Woolgold tell the story of Indian textile manufacturing to the world.

Website: www.woolgold.com

Pay: From ₹10,021.78 per month

Work Location: Remote

📌 B Content Strategist & Instagram Creative Lead (India)
🏢 Woolgold (India)
📍 India