We work with local service businesses across Canada and the United States, in healthcare, medical and cosmetic aesthetics, law and home services.

We are hiring an experienced Content Manager and Lead Writer to take complete ownership of content across our client websites. You will write, edit, plan and improve every kind of page a client's site needs, from assessing what is already there to producing what replaces it. You work with our SEO lead, and content is yours.

What you will actually do

Eleven things, and they are all genuinely part of the job rather than a wish list. The first seven are the writing itself. The last four are what make this a senior seat instead of a production one.

1. Own the content

You take full ownership of content for your assigned accounts. You decide what gets written, in what order, and why, and nobody will hand you a queue. You are accountable for the content itself rather than for channels you do not control. Most accounts begin with an assessment of what is already published before anything new gets written.

2. Learn the subject before you write

Every new client is a new industry, and they are rarely adjacent. A clinical treatment one month, a trade service the next. You are expected to get properly fluent in each one before you write anything that goes live. That means knowing what the business actually does, what the customer is choosing between, the vocabulary practitioners use against the vocabulary customers use, and what the regulator permits. It takes a few days of real work on a current account, not a skim of three competitor pages.

3. Research and factual discipline

Primary sources, not a summary of the top five Google results. Every factual claim you publish must trace back to something credible, and invented statistics or made-up detail cannot reach a live client page, because that damages the client rather than just the draft. When you cannot verify something you flag it. When you do not understand something you ask the client or you ask me, rather than writing past the gap and hoping the sentence sounds confident.

4. Strategy and planning

You build content strategies tied to what the client actually sells and who actually buys it, covering topic research, content gaps and topical authority. The output is a roadmap you maintain rather than write once and file, sequenced so each piece has somewhere to link from and somewhere to link to by the time it publishes. We have our own methodology and you will be trained on it. What I need from you is the judgment to apply it well and the experience to tell me early when it does not fit a particular client.

5. Write across every format

You will write service and product pages that convert as well as rank, and location and service-area pages that are genuinely useful instead of near-identical filler. You will write home and about copy, long-form guides and pillar content, FAQs, and the supporting marketing content around all of it, including Google Business Profile copy, social and email. Each of those has a different job and a different structure, so a service page is not a long blog post. I want someone strong across all of them rather than a blog writer stretching.

6. Write for search and for AI

Content has to rank in Google and be extractable by ChatGPT, Perplexity and AI Overviews. You should understand why some pages get cited and most do not, and be able to explain the difference rather than repeating what you read in a newsletter. This is a real part of what we sell,



so it is not a side consideration you apply when there is time left over.

7. Use AI properly

Some pieces need writing from scratch and some let AI carry the groundwork. I want someone who knows which is which and can say why. The thinking and the editorial judgment are always yours, and I will know the difference. AI-assisted is expected here; AI-generated and lightly edited is not.

8. Working SEO knowledge

You are not the SEO lead and you will have their support on anything technical, but content planning does not work without this, so it is expected rather than a bonus. You handle keyword research and search intent, read a SERP to work out what Google is actually rewarding, and tell which query wants a service page and which wants a guide. On the page itself that means titles and meta descriptions, heading structure, URLs, internal linking and anchor text, and knowing when a page needs FAQ or Article markup.

Across a whole site you spot cannibalization in your own plan before it ships, recognize content decay, and know when a page needs a refresh rather than a replacement. You can plan a consolidation and specify the redirects even though someone else implements them, and you understand how E-E-A-T applies to regulated professionals. You can read Search Console well enough to tell which of your pages are working and what you would change.

9. Run the tool stack

You own the tooling for the entire content lifecycle, and I expect you using it daily rather than knowing it in theory. That runs from keyword and SERP research, competitor analysis and question mining, through drafting, structural and line editing, proofreading, and originality checking that covers both plagiarism and AI detection. It carries on through on-page optimization, internal link planning and schema validation, to the quality pass that runs before delivery. Around all of it you need document production, screenshots, and something that keeps work moving across accounts without anything falling through.

What I need is for you to know the category properly and tell me what we should be using and why, then set it up so the team actually uses it. If a tool saves you a day a month I would rather buy it than watch you work around it. Come to the call with an opinion on this, because it is one of the clearest signals of how seriously someone takes the craft.

10. Voice, quality control and client documents

You hold a consistent tone and structure across everything on an account, so the client sounds like themselves rather than like you or like a template. Every piece arrives checked and you can show me how you checked it, because a quality pass is part of the deliverable and "I think it's fine" is not a check.

You also produce the client-facing documents and work through the feedback that comes back on them, which means direct contact with clinicians, lawyers and business owners. Every edit a client sends gets applied or answered. These are people whose licence is attached to what we publish,



so hold your position when the copy is right and change it without argument when they know their field better than you do.

11. Set the standard and keep us current

This is the part that makes the role senior. You stay on top of writing principles, copywriting method and editorial standards, and you turn that into how we work: our standards, our formats, our internal guidance. You train and review other writers once there are writers to train, and you tell me when our current approach is wrong with your working shown.

I am not looking for someone who reports trends. I want someone whose own craft is good enough that the rest of us improve by working with them. This gets [one day a month] of protected time. In year one the weight is on production and standards, so if a month gets tight, delivery wins and the standards work moves rather than the other way around.

12. Bonus if you have it

None of this is required and not having it will not rule you out. It helps if you have formal training in English, journalism or linguistics. It helps if you have worked in healthcare, dental, aesthetics, legal or home services, or written for Canadian audiences before.

It also helps if you have written guest posts or contributed articles to a publication's standards, produced digital PR material or press releases, or sourced expert commentary through Featured, formerly HARO, and Qwoted. You would not run outreach, but if you can write what goes out and you understand why a pitch gets ignored, that is worth a lot to me. Having built a style guide that other people actually used counts for more than most things on this list.

What will not work here

This will not suit someone who needs a brief broken into tasks before they can start, or who publishes AI output with light editing and hopes nobody notices. It will not suit someone who writes confidently about things they have not checked, or who starts writing about a new industry after twenty minutes of reading.

It will also not suit someone who writes beautifully but cannot hold a client's voice. Nor someone who outsources their own writing and passes it off as their own, or who has not changed how they write in five years.

Pay: ₹30,000.00 - ₹50,000.00 per month

Application Question(s):

- How do you write content so it can appear in AI tools (like ChatGPT, AI Overviews, etc.)?
- How did you learn to write for North American readers?
- Which clients have you written for in healthcare, dental, aesthetics, legal or home services, and in which countries?
- A page you wrote eight months ago has slipped from position three to position nine. Nothing was changed on it. What do you check, in order?
- Where does AI help you, where do you override it, and what do you refuse to use it for?
- What have you changed about how you write in the last twelve months, and what convinced you?
- How do you check your own work before sending it? Step by step, and say which steps are manual and which are tooled.
- A site you handled end to end, covering audit, strategy, writing and optimization. Name it and tell me what changed as a result.
- Which kinds of content are you strongest at, and which have you never written?
- Your tool stack across research, drafting, editing, proofreading, originality, optimization and QA. Which category do you currently have no tool for, and what was the last tool you dropped and why?
- What is your current and expected monthly salary? And how soon you can start?
- Walk me through how you write a piece fully manually, with no AI at any stage.

Work Location: Remote

📌 Senior Content Writer & Manager (India)
🏢 Skyryze Informatics
📍 India