Key Responsibilities

- Develop and maintain relationships with general practitioners (GPs), specialist doctors, clinics, and nursing homes.
- Promote the hospital's specialities, facilities, diagnostic services, and treatment packages.
- Generate patient referrals from external doctors and healthcare centres.
- Conduct regular visits to referral doctors and healthcare institutions.
- Coordinate with hospital consultants and department heads to improve referral conversion.
- Identify new referral sources and explore business development opportunities.
- Organise doctor meetings, CME programmes, health camps, and medical awareness activities.
- Monitor referral trends, referral sources, and monthly business targets.
- Maintain a database of referral doctors and submit daily visit reports and monthly performance reports.
- Coordinate with the hospital's OP, IP, diagnostic, and billing departments to ensure a smooth patient experience.
- Handle referral-related queries, feedback,



and service concerns professionally.
- Achieve assigned referral generation and revenue targets while following hospital policies and ethical healthcare marketing practices.

Qualification

- Minimum qualification: Any bachelor's degree.
- Preferred qualification: BBA, MBA in Marketing, Hospital Administration, Healthcare Management, or equivalent.

Experience

- Minimum experience: 1–2 years in hospital marketing, doctor referral marketing, or healthcare business development.
- Experience in a multispeciality hospital or healthcare organisation is preferred.
- Freshers with strong communication skills and a willingness to travel may be considered for trainee positions.

Pay: ₹350,000.00 - ₹500,000.00 per year

Perks:

- Provident Fund

Work Location: In person

📌 EXECUTIVE/ SENIOR EXECUTIVE - REFERRAL MARKETING (Perumbavoor)
🏢 Baby Memorial Hospital, Perumbavoor
📍 Perumbavoor