SALES EXECUTIVE

Company: CURA HOME – Magnum Furniture Pvt. Ltd.

Location: Cherthala, Alappuzha, Kerala

Department: Sales & Business Development

Reports to: Managing Director

Employment Type: Full-time

1. About CURA HOME

CURA HOME is an award-winning furniture brand specialising in premium solid wood furniture, combining contemporary design, quality craftsmanship, and functional aesthetics. With an in-house manufacturing facility, factory display centre, and e-commerce platform, CURA HOME serves residential customers, architects, interior designers, and commercial projects across India.

We are looking for a proactive and target-driven Sales Executive to develop new business opportunities, manage customer relationships, and drive revenue growth across our sales channels.

2. Key Responsibilities

A. Sales & Business Development

Generate sales leads through architects, interior designers, builders, dealers, and direct customers.

Identify and develop new business opportunities in residential and commercial furniture projects.

Follow up on incoming enquiries from the website, WhatsApp, social media, telephone, and other channels.

Convert qualified enquiries into confirmed orders.

Build and maintain long-term relationships with architects, interior designers, and project clients.

Achieve monthly sales targets and contribute to the company's revenue growth.

B. Architect & Interior Designer Network

Identify and connect with architects and interior designers across Kerala and other target markets.

Schedule meetings, product presentations, and factory visits.

Present CURA HOME's product catalogue, pricing, finishes, and project capabilities.

Develop a regular pipeline of architect-led and interior design projects.

Maintain a database of active architects, designers, and prospective clients.

Follow up on ongoing projects and upcoming furnishing requirements.

C. Customer Enquiry Management

Respond promptly to enquiries and understand customers' furniture requirements.

Recommend suitable products based on design preferences, budget, dimensions, and intended use.

Share product photographs, catalogues, specifications, pricing, and delivery information.

Prepare quotations and coordinate with the management team for project pricing.

Follow up systematically until the customer confirms the order or the enquiry is closed.





Maintain professional communication throughout the sales process.

D. Order Conversion & Coordination

Coordinate with the production and order fulfilment teams to communicate realistic delivery timelines.

Ensure customer requirements, product specifications, quantities, finishes, and prices are correctly documented.

Coordinate with accounts for payment follow-ups and outstanding customer payments.

Keep customers informed about order progress in coordination with the factory team.

Maintain accurate sales records and ensure a smooth handover of confirmed orders for execution.

E. Digital Sales & CRM

Manage and follow up on leads generated through the company website, Instagram, WhatsApp, and digital marketing campaigns.

Maintain an updated lead database and record every enquiry in the company's CRM or designated tracking system.

Track lead sources, follow-up status, conversion rates, order values, and lost sales.

Identify opportunities to improve lead conversion and customer experience.

Coordinate with the marketing team to communicate customer feedback and market requirements.

3. Key Performance Indicators (KPIs)

Performance will be evaluated based on measurable business outcomes.

KPI

Measurement

Sales achievement

Monthly revenue against assigned target

Lead conversion

Percentage of qualified enquiries converted into orders

Lead follow-up

Timely follow-up of all assigned enquiries

Architect acquisition

Number of new, relevant architect and designer relationships

Project pipeline

Value of qualified opportunities under development

Customer relationship

Repeat business, referrals, and customer feedback

CRM discipline

Accurate and timely recording of leads and sales activities

Order accuracy

Correct documentation and handover of confirmed orders

Specific targets will be established by management based on lead volume, sales cycle, and business requirements.

4. Qualifications & Experience





Bachelor's degree or diploma in Business Administration, Marketing, Commerce, or a related field.

1–3 years of experience in sales, business development, furniture sales, interior products, or a related industry.

Freshers with strong communication and sales skills may also apply.

Experience dealing with architects, interior designers, builders, or premium consumer products will be an advantage.

Basic computer proficiency and familiarity with Excel, Google Sheets, CRM software, and WhatsApp Business.

5. Required Skills

Excellent verbal and written communication skills.

Strong negotiation, persuasion, and closing abilities.

Customer-focused approach with professional follow-up habits.

Ability to identify sales opportunities and build relationships.

Good organisational and time-management skills.

Confidence in presenting premium products and discussing pricing.

Ability to work independently and achieve sales targets.

Willingness to travel for client meetings, architect visits, and project development when required.

6. Compensation & Perks

Competitive salary based on experience and capabilities.

Performance-based sales incentives.

Opportunities for career growth in sales and business development.

Exposure to premium furniture manufacturing, product design, architecture, and interior design.

Travel reimbursement for approved business visits, as per company policy.

7. Ideal Candidate

The ideal candidate is a self-motivated sales professional who can independently manage enquiries, develop architect relationships, identify project opportunities, and convert leads into revenue.

The candidate should understand that sales is not limited to answering enquiries. The primary responsibility is to generate business, build a strong customer pipeline, and consistently convert opportunities into profitable orders.

8. Application

Interested candidates may submit their resume along with details of their sales experience, current salary, expected salary, and notice period.

CURA HOME

Magnum Furniture Pvt. Ltd.

Cherthala, Alappuzha, Kerala

Website: https://curahome.in

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Education:

- Bachelor's (Preferred)

Experience:

- Sales: 1 year (Preferred)

Work Location: In person

📌 Senior Sales Executive (Cherthala)
🏢 CURA HOME
📍 Cherthala