Business Development & Market Intelligence Executive

Role Purpose

To generate qualified market intelligence and business opportunities by identifying current projects, architects, consultants, PMCs, decision-makers, competitors, market movements, and potential customers. This role supports sales by creating a strong pipeline of researched, qualified, and prioritised leads.

This is not a desk-only marketing job. It requires research, calling, networking, database building, project tracking, and sometimes field visits.

Ideal Candidate

- Experience: 58 years
- Qualification: Graduate / MBA preferred but not compulsory
- Background: Business development, project sales, B2B sales, construction/building materials, industrial products, institutional sales, or channel development
- Skills: Research, calling, market mapping, relationship-building, LinkedIn use, database discipline, competitor tracking, and opportunity qualification

Key Responsibilities

A. Market Research & Lead Intelligence

- Build and maintain a database of upcoming and new projects.
- Identify architects, consultants, PMCs, contractors, builders, developers, institutional buyers, and key decision-makers.
- Gather project details such as project stage, location, size, consultant involved, purchase timeline, decision-makers, and possible requirements.
- Track tenders, industry portals, exhibitions, trade associations, LinkedIn, project reports, and market sources.
- Create a qualified pipeline instead of random data dumping.

B. Competitor Intelligence

- Track competitor activity in target markets.
- Collect information on competitor pricing, product positioning, client base, project wins, dealer network, delivery timelines, and service complaints.
- Share monthly competitor intelligence reports with management.
- Identify where competitors are weak and where Macan/Goodluck can position better.

C. Lead Qualification





- Call and verify leads before passing them to the sales team.
- Identify whether the lead has real potential, budget, timeline, authority, and requirements.
- Categorise leads as hot, warm, cold, future, or irrelevant.
- Share only qualified leads with the sales team along with proper background notes.

D. Sales Support

- Support sales representatives with background research before meetings.
- Prepare customer/project briefs before sales visits.
- Help identify the right person to contact in each organisation.
- Track sales progress on leads generated by this role.
- Help revive dormant customers or old enquiries with new intelligence.

E. Database Management

- Maintain a clean database of architects, consultants, PMCs, project owners, builders, customers, and decision-makers.
- Update phone numbers, email IDs, LinkedIn profiles, project status, and relationship notes.
- Remove duplicate, outdated, and irrelevant entries.
- Share weekly lead reports with management and the sales team.

KRAs for Business Development & Market Intelligence Executive

KRA

Measurement

New project database

Number of relevant projects identified

Lead quality

% leads accepted by sales as useful

Decision-maker mapping

% leads with the correct contact person identified

Competitor intelligence

Monthly actionable competitor report

Sales pipeline contribution

Number/value of opportunities created

Market coverage

Architects, consultants, PMCs, and regions mapped

Lead qualification

Hot/warm/cold categorisation accuracy

KPIs

- Number of new projects identified per month

- Number of architects/consultants/PMCs added to database

- Number of decision-makers verified

- Number of qualified leads passed to sales

- Percentage of leads accepted by the sales team

- Number of leads converted into meetings

- Number of leads converted into quotations

- Number of competitor insights submitted

- Number of old leads revived

- Monthly pipeline value generated

📌 Business Development & Market Intelligence Executive (Hyderabad)
🏢 MatchLab Talent
📍 Hyderabad