Job Summary

We are looking for an experienced and strategic Social Media Manager with 5+ years of experience in managing social media platforms, developing content strategies, driving audience engagement, and strengthening brand presence. The ideal candidate will have strong leadership, creative, analytical, and communication skills, along with a proven track record of delivering measurable social media results.

Key Responsibilities

- Develop and execute comprehensive social media strategies aligned with business objectives.
- Manage and optimize social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Plan and oversee monthly content calendars, campaigns, reels, stories, videos, and creative posts.
- Lead content ideation, copywriting, storytelling, and brand communication.
- Collaborate with graphic designers, video editors, influencers, and internal marketing teams.
- Plan, execute, and optimize paid social media campaigns using Meta Ads Manager and other advertising platforms.
- Monitor social media trends, competitor activities, audience behavior, and platform updates.
- Build and maintain an engaged online community by managing comments, messages, and customer interactions.
- Analyze campaign performance and prepare monthly reports with actionable insights.
- Track KPIs such as reach, engagement, follower growth, leads, conversions, and advertising ROI.
- Develop influencer marketing strategies and manage collaborations where applicable.
- Ensure brand consistency across all social media channels.
- Manage social media budgets, campaign timelines, and multiple projects simultaneously.
- Guide junior team members and coordinate workflow, where applicable.

Required Skills and Qualifications





- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of relevant experience in social media management or digital marketing.
- Proven experience developing and executing successful social media strategies.
- Robust knowledge of social media algorithms, content trends, and platform best practices.
- Expertise in content planning, campaign management, and audience engagement.
- Hands-on experience with Meta Business Suite, Meta Ads Manager, Canva, and analytics tools.
- Strong analytical skills and the ability to interpret performance data.
- Excellent written communication, copywriting, and presentation skills.
- Experience managing advertising budgets and optimizing campaign performance.
- Strong project management, problem-solving, and team coordination skills.

Preferred Skills

- Experience with LinkedIn marketing, YouTube strategy, and influencer collaborations.
- Knowledge of SEO, Google Analytics, and website traffic attribution.
- Experience with video content strategy and short-form video platforms.
- Familiarity with tools such as Hootsuite, Buffer, Sprout Social, or similar platforms.
- Experience in brand building, lead generation, and performance marketing.

Key Performance Indicators (KPIs)

- Social media reach and audience growth.
- Engagement rate and content performance.
- Qualified leads and conversions generated through social media.
- Paid campaign performance and return on ad spend (ROAS).
- Brand awareness and audience sentiment.
- Content calendar adherence and publishing consistency.
- Campaign effectiveness and marketing ROI.

Pay: ₹25,000.00 - ₹500,000.00 per month

Benefits:

- Food provided
- Health insurance
- Provident Fund

Work Location: In person

📌 Social Media Manager (Coimbatore)
🏢 Sri Baby Properties
📍 Coimbatore