Job Summary

We are looking for an experienced and strategic Branding Manager specializing in Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities. The candidate will be responsible for developing brand strategies, planning marketing campaigns, managing promotional activities, and strengthening brand visibility across relevant channels.

Key Responsibilities

- Develop and implement branding strategies aligned with business objectives.
- Plan, execute, and monitor ATL marketing campaigns, including television, radio, print media, outdoor advertising, and other mass-media channels.
- Manage BTL marketing activities such as events, activations, exhibitions, promotions, and on-ground campaigns.
- Develop integrated marketing plans to improve brand awareness and customer engagement.
- Coordinate with advertising agencies, media partners, vendors, and creative teams.
- Manage campaign budgets, timelines, and resource allocation.
- Ensure consistent brand messaging and visual identity across all marketing materials.
- Conduct market research and competitor analysis to identify opportunities.
- Monitor campaign performance and prepare reports on reach, engagement, and return on marketing investment.
- Collaborate with sales and digital marketing teams to align promotional activities with business goals.




- Oversee the development of marketing collaterals, promotional materials, and campaign creatives.
- Build and maintain strong relationships with external agencies and business partners.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- MBA in Marketing or a relevant postgraduate qualification is preferred.
- 5–8 years of experience in branding, marketing, or campaign management.
- Proven experience in planning and executing both ATL and BTL campaigns.
- Experience managing marketing budgets, agencies, and promotional activities.

Required Skills

- Strong brand strategy and campaign planning skills.
- Expertise in ATL and BTL marketing execution.
- Excellent communication, presentation, and negotiation skills.
- Creative thinking and problem-solving abilities.
- Solid project management and organizational skills.
- Budget management and analytical capabilities.
- Knowledge of market research, consumer behavior, and competitor analysis.
- Ability to manage multiple campaigns and meet deadlines.
- Strong leadership and team coordination skills.

Pay: ₹90,000.00 - ₹110,000.00 per month

Work Location: In person

📌 Branding Manager : ATL/BTL (Sion)
🏢 QTONET PRIVATE
📍 Sion