Digistat Solutions is looking for a skilled and results-driven Digital Marketing Specialist with 3–4 years of experience to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in SEO, social media marketing, Google Ads, Meta Ads, content marketing, and lead generation.

The candidate will be responsible for improving online visibility, driving qualified leads, managing digital campaigns, and supporting the company's overall marketing objectives.

Key Responsibilities

- Digital Marketing Strategy: Develop and implement effective digital marketing strategies to increase brand awareness, website traffic, and lead generation.
- SEO (Search Engine Optimization): Perform keyword research, on-page and off-page SEO, technical SEO, competitor analysis, and website performance monitoring.
- Social Media Marketing: Manage social media accounts, create content calendars, schedule posts, and improve audience engagement across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Paid Advertising: Plan, execute, and optimize Google Ads and Meta Ads campaigns to achieve lead generation and conversion targets.
- Content Marketing: Coordinate with content writers and designers to develop engaging blogs, social media posts, ad creatives, and promotional content.
- Lead Generation: Develop and execute campaigns to generate quality leads for website development, software solutions, mobile applications, and other digital services.
- Analytics and Reporting: Monitor campaign performance using Google Analytics 4, Google Search Console,



Meta Ads Manager, and other relevant tools. Prepare regular performance reports.
- Website Optimization: Identify opportunities to improve website traffic, user experience, landing-page performance, and conversion rates.
- Email and WhatsApp Marketing: Plan and execute email marketing and WhatsApp marketing campaigns wherever relevant.
- Competitor Analysis: Research market trends, competitor strategies, audience behaviour, and new digital marketing opportunities.
- Campaign Budget Management: Monitor advertising budgets, cost per lead (CPL), return on ad spend (ROAS), and overall campaign performance.
- Team Coordination: Work closely with the design, development, and business development teams to ensure timely execution of marketing activities.

Required Skills and Qualifications

- 3–4 years of hands-on experience in digital marketing.
- Strong knowledge of SEO, SEM, social media marketing, and paid advertising.
- Practical experience with Google Ads and Meta Ads Manager.
- Proficiency in Google Analytics 4 and Google Search Console.
- Experience in keyword research, competitor analysis, and conversion optimization.
- Knowledge of lead generation strategies and marketing funnels.




- Good understanding of content marketing, copywriting, and social media trends.
- Ability to analyse campaign data and make data-driven decisions.
- Solid communication, coordination, and time-management skills.
- Ability to handle multiple projects and meet deadlines.

Preferred Qualifications

- Experience working in a digital marketing agency or IT/software company.
- Knowledge of B2B marketing and lead generation.
- Experience promoting website development, software products, mobile applications, or IT services.
- Familiarity with CRM tools, email marketing platforms, and WhatsApp automation.
- Relevant certifications in Google Ads, Google Analytics, or digital marketing will be an added advantage.

Performance Expectations

- Improve website visibility and organic search rankings.
- Generate quality leads through paid and organic marketing campaigns.
- Increase social media engagement and brand awareness.
- Optimize advertising expenditure and reduce cost per lead.
- Deliver campaigns and reports within agreed timelines.
- Contribute to the company's business growth through measurable marketing results.

How to Apply

Interested candidates with relevant experience are invited to share their updated resume along with examples of digital marketing campaigns, SEO projects, or advertising results they have managed.

Join Digistat Solutions and contribute to building impactful digital marketing strategies that drive business growth.

Pay: ₹10,000.00 - ₹41,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Madurai)
🏢 Digistat Solutions
📍 Madurai