Company: Citta Solutions Pvt. Ltd.
Department: Sales & Business Development
Experience: 1–3 Years
Qualification: Bachelor’s Degree; candidates with an IT or Computer Science background preferred
Job Type: Full-Time
Location: Ahmedabad, Gujarat
Industry: IT Services, Enterprise Software, ERP & SaaS Solutions

Job Overview

Citta Solutions Pvt. Ltd. is looking for a proactive, result-oriented Business Development Executive to drive sales of our ERP products, SaaS platforms, and custom software solutions. The ideal candidate should have an understanding of the IT industry, solid communication skills, and a passion for B2B sales.

The candidate will be responsible for identifying potential customers, generating qualified leads, understanding business requirements, conducting product demonstrations, managing sales opportunities, and converting prospects into paying customers.

The role involves selling software solutions to businesses across industries, including construction, real estate, infrastructure, logistics, and other sectors that require digital transformation and business process automation.

Key Responsibilities1. Lead Generation & Prospecting

- Identify and generate qualified B2B leads through LinkedIn, email campaigns, cold calling, online research, networking, and industry events.
- Research target companies, industries, and decision-makers to identify potential ERP and SaaS customers.
- Build and maintain a healthy sales pipeline of prospective clients.
- Identify businesses using manual processes, spreadsheets, or disconnected systems that could benefit from ERP implementation or SaaS solutions.
- Schedule meetings with business owners, directors, CEOs, CFOs, project heads, IT managers, and other decision-makers.

2. ERP & SaaS Product Sales

- Promote and sell the company's ERP products, SaaS platforms, and customized software solutions.
- Understand customer business challenges and recommend suitable software solutions based on their requirements.
- Present the value proposition of ERP and SaaS solutions, including process automation, operational efficiency, cost control, reporting, and business visibility.
- Conduct online and in-person product demonstrations in coordination with the technical or product team.
- Explain software features, implementation approaches, subscription models, licensing, and commercial proposals to prospective customers.
- Identify opportunities for software implementation, customization, annual subscriptions, renewals, and cross-selling.

3. Sales Conversion & Client Management

- Follow up consistently with prospects through calls, emails, LinkedIn, and meetings.




- Prepare quotations, proposals, presentations, and commercial offers.
- Understand client requirements and coordinate with internal teams to prepare suitable solutions.
- Handle initial sales objections, negotiate commercial terms within approved limits, and drive opportunities towards closure.
- Maintain strong relationships with prospects, existing customers, and business partners.
- Coordinate with implementation and customer success teams during customer onboarding and handover.

4. Market Research & Business Expansion

- Research industry trends, competitor offerings, pricing models, and customer requirements.
- Identify new markets, industries, and business opportunities for ERP and SaaS products.
- Develop account-based prospecting strategies for targeted industries.
- Explore partnerships, channel sales, referrals, and other business development opportunities.
- Participate in exhibitions, trade shows, networking events, and relevant industry meetings.

5. CRM, Reporting & Sales Targets

- Maintain accurate lead, contact, opportunity, meeting, and follow-up records in the company's CRM.
- Track sales activities, pipeline stages, proposal status, and expected closure dates.
- Achieve assigned weekly, monthly, and quarterly sales targets.
- Submit regular reports on lead generation, meetings, demonstrations, conversions, revenue, and pipeline progress.
- Work closely with management, marketing, technical, and product teams to improve sales performance.

Eligibility & Experience

- 1–3 years of experience in business development, B2B sales, IT sales, software sales, or SaaS sales.
- An IT or Computer Science background is preferred; candidates with a strong understanding of software products and proven B2B sales experience may also be considered.
- Basic understanding of ERP systems, SaaS business models, cloud software, CRM platforms, or enterprise applications.
- Experience in selling software products, IT services, digital solutions, or technology-based services will be an advantage.
- Demonstrated ability to generate leads, conduct client meetings, prepare proposals, and follow up on sales opportunities.
- A bachelor's degree in Business Administration, Marketing, Information Technology,



Computer Science, or a related discipline is preferred.

Required Skills

- Strong verbal and written communication skills.
- Confidence in cold calling, email outreach, LinkedIn prospecting, and client presentations.
- Ability to understand business requirements and communicate software solutions in simple business terms.
- Strong negotiation, objection-handling, and deal-closing skills.
- Good research, analytical, and problem-solving abilities.
- Familiarity with CRM systems, Microsoft Office, PowerPoint, and Excel.
- Ability to manage multiple opportunities, prioritize follow-ups, and meet deadlines.
- Self-motivated, target-oriented, organized, and comfortable working in a competitive sales environment.
- Strong interpersonal skills and the ability to collaborate with cross-functional teams.

Performance Indicators (KPIs)

Performance will be measured against mutually agreed targets, including:

- Number of qualified leads generated.
- Number of prospecting calls, emails, and LinkedIn outreach activities.
- Client meetings and product demonstrations scheduled and completed.
- Number and value of proposals submitted.
- Sales pipeline value and accuracy of sales forecasts.
- Lead-to-meeting and demo-to-opportunity conversion rates.
- Number of new customers acquired.
- ERP implementation revenue and SaaS subscription revenue generated.
- Achievement of monthly and quarterly sales targets.
- Accuracy of CRM records and consistency of follow-ups.

Ideal Candidate Profile

The ideal candidate is commercially minded, technology-oriented, and motivated by achieving measurable sales results. They should be comfortable speaking with business decision-makers, learning software products, understanding customer pain points, and translating those requirements into suitable ERP and SaaS solutions.

Candidates with a combination of IT knowledge, consultative selling ability, and a strong desire to build a career in enterprise software sales are encouraged to apply.

Why Join Citta Solutions?

- Opportunity to work with ERP products, SaaS platforms, and custom software solutions.
- Exposure to multiple industries and business transformation projects.
- Opportunity to develop expertise in consultative B2B and enterprise software sales.
- Collaborative working environment with sales, product, and technical teams.
- Career growth opportunities based on performance and business contribution.

Apply Now: Send your resume to the [email protected]

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Business Development Executive – ERP & SaaS Sales (Ahmedabad)
🏢 Citta Solutions Private
📍 Ahmedabad