Company: Factori.ai

Department: Marketing

Location: Bangalore, HSR Layout

Work Mode: 5 Days Work From Office

About Factori

Factori is the real-world data layer for enterprise AI. Our real-world intelligence platform connects business decisions and AI systems to aggregated physical-world signals through the Real World Graph. We help enterprise teams bring external context into decisions about locations, markets and customers. Our marketing team is building awareness and qualified demand among multi-location retailers and QSR businesses, starting with the US market.

The role

Own organic discovery for Factori across search engines and AI answer experiences. Help retail buyers find credible answers, understand the relevant solution and move toward a qualified conversation. You will combine commercial search judgment, technical diagnosis, content optimization and disciplined measurement, working closely with the Growth Lead, Product Marketing Lead and Webmaster.

This is an individual contributor role. Seniority means you can prioritize the work, explain the evidence and follow improvements through to results.

What you will own

- Build a prioritized search plan around retail buying situations, including site selection, trade-area analysis, expansion and competitive evaluation. Connect keywords and buyer questions to relevant commercial pages.
- Audit crawlability, indexing, rendering, canonicals, redirects, sitemaps and internal linking. Give the Webmaster actionable requirements and validate implemented fixes.
- Improve existing pages before adding volume. Identify conversion gaps, overlapping intent, outdated information and opportunities to connect useful editorial content to solution pages.
- Create briefs and optimize pages with PMM and content colleagues. Make answers clear,



sourced and current while preserving Factori's positioning and product accuracy.
- Improve discoverability in AI answers through useful original evidence, accessible content, clear entities and relevant structured data. Monitor citations and mentions using documented queries and repeatable sampling.
- Develop relevant authority through original research, useful resources and editorial outreach with the marketing team. Evaluate placements for audience fit and credibility.
- Report on qualified organic visits, commercial query visibility, conversion paths and organic-sourced opportunities. Separate branded and non-branded performance, and exclude compliance traffic from prospect reporting.

Required AI knowledge and skills

Practical knowledge of using AI to design, run and improve SEO workflows is required for this role.

- Proficiency with AI tools for query clustering, search-intent analysis, content audits, research briefs and internal-link recommendations, using search and crawl data as inputs.
- Understanding of prompt design, source verification and editorial quality control, including how to identify inaccurate outputs and ensure content adds original value.
- Knowledge of AI search and answer-engine discovery, including repeatable prompt sampling and citation monitoring. Ability to distinguish sampled visibility from measurable referral traffic and pipeline, and build workflows with documented validation steps.

What you bring





- Hands-on SEO experience with evidence of changes you personally delivered and their effect on relevant visibility, qualified traffic or conversions.
- Robust knowledge of technical and on-page SEO, search intent, internal linking and site architecture. You can turn an audit into a practical delivery backlog.
- Working proficiency in Google Search Console, analytics and a crawling tool such as Screaming Frog, plus a research platform such as Semrush or Ahrefs.
- Enough HTML, rendered-page and structured-data knowledge to diagnose issues and work effectively with a developer.
- Practical AI workflow experience, clear writing and a testing mindset. You can explain uncertainty in rankings, attribution and AI citations without promising guaranteed outcomes.

Experience with enterprise B2B, retail technology, data products, WordPress or a site migration is useful. Strong SEO fundamentals matter more than a particular AI tool certification.

What success looks like

In your first 90 days, establish a trustworthy organic baseline, prioritize commercial opportunities, improve selected existing pages and validate critical technical fixes with the Webmaster. We will assess qualified non-branded visibility, relevant commercial-page engagement, conversion contribution and the quality of your experiments. AI citation sampling is a directional indicator; results are judged alongside buyer behavior and pipeline over an appropriate time horizon.

Why join

Factori has technical subject matter and real-world data that can support useful, differentiated content. You will help turn that material into an organic acquisition program, with access to PMM, web and growth colleagues who can act on your recommendations.

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