Job Title: Digital Marketing Executive
Work Mode: Remote (Work from Home)
Employment Type: Full-Time
Experience: 1–3 Years
Department: Digital Marketing

About the Role

We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have a solid understanding of digital marketing, campaign performance, audience targeting, and lead generation.

Key Responsibilities

Performance Marketing

- Plan and execute campaigns across Google Ads and Meta Ads.
- Monitor campaign budgets, leads, conversions, CPL, and ROAS.
- Optimize campaigns to improve performance and lead quality.
- Conduct audience research, keyword research, and competitor analysis.

Social Media Marketing

- Manage social media platforms, including Instagram, Facebook, and LinkedIn.
- Coordinate with design and content teams to develop engaging creatives.
- Plan content calendars and monitor engagement and reach.

SEO and Website Optimization

- Conduct keyword research and basic on-page SEO.
- Monitor organic traffic and website performance.
- Identify opportunities to improve landing pages and conversion rates.

Analytics and Reporting

- Track campaign performance using Google Analytics 4 and advertising dashboards.




- Prepare weekly and monthly performance reports.
- Analyze data and recommend actionable improvements.

Lead Generation and Coordination

- Execute lead generation campaigns across relevant digital channels.
- Coordinate with sales teams to evaluate lead quality and conversions.
- Manage campaign timelines and collaborate with team members remotely.

Required Skills

- Working knowledge of Google Ads and Meta Ads Manager.
- Understanding of SEO, social media marketing, and lead generation.
- Familiarity with Google Analytics 4 and Google Tag Manager.
- Good analytical and communication skills.
- Proficiency in Excel or Google Sheets.
- Ability to work independently and manage deadlines in a remote environment.

Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field preferred.
- 1–3 years of relevant digital marketing experience.
- Google Ads certifications are an advantage.

Performance Metrics

- Cost per lead (CPL) and lead quality.
- Conversion rates and campaign efficiency.
- Return on ad spend (ROAS), where applicable.
- Website traffic and landing page performance.
- Timely execution of campaigns and reporting.

Pay: ₹18,000.00 per month

Work Location: Remote

📌 Digital Marketing Associate (India)
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