27 Oct
|
jobsprana
|
Chennai
We are hiring for Performance Growth Marketer for a Retail Luxury Fashion Store
Location : Chennai
Experience : 4+ years
Salary : Upto 8.4 Lakhs Per Annum
Multi-Platform Growth & New Channel Thinking (Mandatory)
# Hands-on ability to plan, launch, and optimise campaigns beyond Meta, including
Google Ads, is a must. Knowledge of Search, Performance Max, YouTube, Demand Gen,
LinkedIn, Pinterest, programmatic/display, and premium publisher or partnership placements
will be preferred.
# Understand the role each platform plays in the funnel and be able to explain why and
how to target a given audience or objective is better served on Meta.
# Proactively identify and test new channels, formats, and partnerships to reach customers
in new ways. Each quarter, propose at least one new-channel test with a explicit hypothesis,
budget and success metric.
# Know where HNI audiences sit on each platform and how to target them precisely.
# Meta remains the primary platform for now. Other platforms should add to it, not
duplicate it.
Luxury Real Estate Marketing
# Plan and run paid campaigns for Evos, focused on generating qualified leads for
bespoke residences in Chennai,
such as consultations and site visits.
# Adapt the approach for a high-ticket, long-consideration purchase. This includes lead
forms, WhatsApp conversations, high-intent Google Search, and professional and NRI
audiences on LinkedIn.
# Prioritise lead quality over volume. Track cost per qualified lead and site visit, and close
the loop with the sales team feedback.
# Know the platform policies and compliance requirements for real estate advertising,
including restrictions on housing ads and RERA disclosures.
# Keep Evos and Evoluzione distinct in voice, accounts, pixels, audiences and reporting.
Luxury Category Judgement
# Apply the same restraint and precision across both luxury fashion and luxury real estate,
and understand how the HNI buyer journey differs between the two.
Key Skills:
# Strong hands-on Meta Ads Manager
# Ability to run and scale ads on Google Ads,
# LinkedIn and other platforms to reach HNI audiences on them
Pay: ₹500,000.00 - ₹800,000.00 per year
Work Location: In person
📌 Performance Growth Marketer - Retail (Chennai)
🏢 jobsprana
📍 Chennai