Position: Marketing Ops Lead

Location: Gurugram

Working Days: Monday to Saturday

Experience Required: 1 to 3 years

Marketing Ops Lead

Our Client is building the consumer company for where you live.

The first product is the smartest way to rent a home in India. You tell what matters once, and our AI understands your taste, searches and coordinates across a fragmented offline market, helps you see only the homes actually worth considering, and gets the transaction done, including 0 security deposit upfront.

What takes weeks today should eventually feel like one really good afternoon.

But renting is only where we enter the relationship. Where you live shapes a huge part of your life: how you commute, where you spend, the neighbourhood you become part of, how much you pay every month, and eventually where you choose to buy a home.

We think there is a large consumer company to be built here at the intersection of AI, fintech and the physical world.

Zomato made restaurants feel like consumer tech. Blinkit made grocery delivery feel culturally relevant. Snabbit is doing something similar with household help.

Renting is just as boring today. We think it can feel completely different.

We’ve raised $750k from a stealth fund, whose backers include Abstract Ventures, Bain Capital and Long Journey. We are still a very small team, which means the people joining now will have an absurd amount of influence over what it becomes.

Start: ASAP Location: Gurgaon, in-person

Compensation: Highly competitive salary + meaningful ESOPs

What you’ll own:

Offline marketing.
Figure out where our customers actually spend time and how the brand should show up there. Offices, societies, cafés, gyms, moving boxes, lifts, corporate parks, events, neighbourhood businesses or something nobody has tried yet. You will take these from idea to live execution.

Activations.
If we decide to turn autos into tiny homes, throw housewarming parties for tenants or take over a corporate building for a week, you figure out everything required to make it real:



vendors, permissions, production, staffing, logistics, costs, timelines and what happens when something inevitably goes wrong.

Agencies and external partners.
We will work with performance agencies, social teams, PR, production houses, freelancers, creators and specialist partners. You should be able to brief them properly, know when the work is good, push when it is not, and make sure it never becomes dependent on an agency to tell us what is happening with our own marketing.

UGC + creator execution.
Find creators, tenants and interesting people worth putting in front of a camera. Coordinate shoots, briefs, locations, approvals and production. Help us build a system where we can produce a lot of genuinely positive consumer content without every shoot becoming a mini film production.

Efficiency.
You should become really good at figuring out the cheapest good way to make something happen. Know when 50,000 of production materially improves the idea and when somebody is just charging us because we are a funded startup.

The operating system.
Over time, build the vendor network, playbooks, budgets, timelines and processes that let the brand execute ambitious marketing ideas unusually quickly.

Who we're looking for:

I care much less about a specific number of years of experience than whether you have unusually good taste, move quickly and genuinely enjoy figuring things out from scratch.

You should be able to look at a piece of copy, a landing page, an ad or an offline activation and have a strong instinct for what is working and what feels wrong, but you should also be comfortable proving or disproving those instincts with numbers.

You should also enjoy being close to the customer. We do not want to build the brand from dashboards alone. Some of the best marketing ideas will probably come from spending time with renters, brokers and people moving into the city and noticing things nobody else thought were important.

We’re very early. You’ll be one of the first people building the brand, and will have an unreasonable amount of ownership from day one.

📌 Marketing Ops Lead (India)
🏢 PinnacleU
📍 India