Role Overview

- Lead the Consumer Media & Advanced Analytics function, supporting commercial decision-making through media measurement, attribution, and advanced analytics.
- Own Marketing Mix Modeling (MMM) and promotional investment analytics to provide recommendations on resource allocation and marketing effectiveness.
- Lead expansion of Direct-to-Consumer (DTC) Media Analytics, including audience segmentation, campaign measurement, and media performance optimization.
- Drive advanced analytics initiatives leveraging AI, machine learning, predictive analytics, and data science to enhance commercial decision-making.
- Function as a player-coach, balancing hands-on analytical execution with team leadership responsibilities.
- Build and lead a growing Hyderabad-based analytics team, supporting Regeneron's GCC expansion strategy.
- Partner closely with cross-functional stakeholders including Marketing, Media Agencies, Sanofi GTMC teams, and U.S. Commercial Insights & Analytics leaders.
- Deliver actionable insights related to promotional spend, brand performance, customer engagement, and investment optimization.
- Ensure high-quality analytical outputs while developing scalable processes and best practices for the team.

Candidate Profile

- 8+ years of experience in Marketing Analytics,



Media Analytics, Commercial Analytics, or Advanced Analytics.
- Robust experience in Marketing Mix Modeling (MMM), promotional spend analysis, media measurement, and campaign effectiveness analytics.
- Exposure to DTC media channels, audience analytics, and media performance measurement is highly preferred.
- Minimum 2+ years of people management experience with demonstrated ability to lead and develop teams.
- Experience managing analytics projects while remaining hands-on with data analysis and business problem solving.
- Pharmaceutical industry experience is preferred; candidates from Biotech, OTC, FMCG, Consumer Healthcare, or Consulting backgrounds may also be considered.
- Strong technical expertise in advanced analytics, data science, predictive modeling, and analytical tools.
- Ability to translate complex analytics into actionable business recommendations for senior stakeholders.
- Excellent communication and stakeholder management skills, particularly in global and cross-functional environments.
- Bachelor's degree required; MBA preferred. Tier-1 educational background is preferred but not mandatory. PMP certification is a plus.

📌 Manager, Consumer Media & Advanced Analytics (Hyderabad)
🏢 Regeneron
📍 Hyderabad