Head of Marketing

we are seeking an experienced, commercially minded Head of Marketing & Growth to

own customer acquisition and lead the commercial team as we move from a portfolio of

individual apps to one unified platform covering e-commerce, accounting integrations, and

payment gateway services. You will build the marketing and go-to-market engine, set the

acquisition strategy, and be accountable for pipeline, conversion, and revenue growth across

the Nordic and international markets.

You will work closely with Product, Sales, Partnerships, and Customer Success, and report

to CEO.

Key Responsibilities

● Define and execute the marketing and customer acquisition strategy for the

consolidated platform across the Nordic and international markets

● Lead, scale, and mentor the commercial team (demand generation, sales,

partnerships, customer success), setting clear targets and accountability

● Own the full funnel: lead generation, conversion, activation, and retention, across

both self-service and enterprise motions

● Own platform positioning, messaging, and brand, and make sure they are

differentiated against competitors (A2X, Synder, IEX, Sharespine, Webgility, etc.)

● Define pricing and packaging in partnership with Product and leadership, based on

customer and market data

● Build and run co-marketing and channel programs with strategic partners:

e-commerce platforms (Shopify, WooCommerce, Magento), accounting providers

(e-conomic, Fortnox, Xero), and payment providers (Stripe, Adyen, Nets, Klarna)

● Run performance marketing, SEO/content, lifecycle/email, app-marketplace and

partner-directory channels, events, and webinars, and shift budget towards what





delivers the lowest CAC and fastest payback

● Lead the migration and cross-sell communication to move existing app customers

onto the unified platform

● Work with Product on roadmap priorities informed by customer research, win/loss

analysis, and competitor moves

● Set KPIs and report regularly on pipeline, CAC, conversion rates, payback, ARR

growth, and retention

● Own the marketing budget, tooling, and analytics stack

Requirements

● 5+ years in SaaS marketing or growth leadership, ideally in e-commerce, payments,

accounting, or integration software

● Proven record of acquiring customers at scale for a B2B SaaS product, with

measurable results (pipeline, ARR, CAC, payback)

● Experience leading cross-functional commercial teams, including sales or

partnerships

● Experience with both self-service/PLG and sales-led enterprise motions

● Strong command of performance marketing, content/SEO, lifecycle marketing, and

marketplace/partner channels

● Experience building channel and co-marketing programs with platform partners

● Analytical, data-driven approach: comfortable with funnel analytics, attribution,

experimentation, and forecasting

● Solid positioning and messaging ability, including in competitive categories

● Excellent communication, negotiation, and cross-functional collaboration skills





● Fluent in English; Nordic languages a plus

● Familiarity with e-commerce platforms, accounting systems, and payment gateways

Mandatory exposure

● Experience in SaaS/ iPaaS and ecommerce & Hubspot.

● Understanding of the payments ecosystem and compliance considerations in

marketing and selling financial products. Hands on experience with any accounting

tool.

● Prior exposure as Marketing Lead/Head.

What Success Looks Like

● First 90 days: audit of channels, funnel, and team; a clear go-to-market plan,

positioning, and KPI baseline for the unified platform

● First 6 months: repeatable acquisition channels live with measurable CAC and

payback; partner co-marketing programs launched; existing customers migration plan

in motion

● First 12 months: hitting pipeline and ARR targets, with improved conversion and

retention and a commercial team operating on a clear rhythm

What We Offer

● Real influence over company direction and strategic decisions

● Competitive salary plus performance bonus

● Work from home comfort

Work-from-Home Requirements

● Must have a personal laptop or computer suitable for performing the job

responsibilities.

● Must have a reliable, high-speed internet connection to ensure uninterrupted work

and communication.

● Must have adequate power backup (e.g., UPS, inverter, or equivalent) to maintain

work continuity during power outages.

● Must ensure a quiet, professional, and dedicated workspace suitable for remote

work.

● Must be equipped to attend virtual meetings and collaborate online without frequent

technical disruptions.

📌 Head of Marketing (India)
🏢 Alliance Recruitment Agency
📍 India