Roles & Responsibilities

- Build an organic growth engine from scratch.

- Own the entire journey — from understanding user behaviour and shaping the narrative to building distribution systems that consistently drive trust and customer acquisition.

- Drive the initial go-to-market strategy working with the founders and the team.

- Build the strategy for how to get initial users and position the platform.

- Decide which social media, tools, and platforms to leverage for growth.

- Execute growth tactics directly or with the team.

- Perform storytelling and identify which users to target and how to target them.

- Position the AI assistant platform to drive app sign-ups.

- Track and analyze numbers and performance data.

- This is a P0 hire based in Bengaluru.

- WealthQ is a seed-funded WealthTech startup building an AI autonomous household CFO.

- The role is an individual contributor (IC) role initially, focused purely on growth.

- The founders have previously scaled products at Stable Money, Kuvera, and Toppr.

Requirements

Ideal Candidate

- Strong hands-on Creative B2C Content Builder Profile, focused on growing organic channels, ideally creative outside work too (writer, artist, stand-up comic, filmmaker, musician, meme-maker, or similar)

- Mandatory (Experience 1): Must have 4+ years personally growing organic channels (social handles, newsletters, communities) for a B2C company through content, not paid spend.

- Mandatory (Experience 2): Must have created at least one piece or campaign that spread mostly through organic sharing and built real brand awareness, and can explain why it worked.





- Mandatory (Skill 1): Must personally create content across formats, including long-form, short-form video scripts, social posts, carousels, and newsletters, with a sharp sense of the hooks and formats that drive organic reach.

- Mandatory (Skill 2): Must understand how organic channels work (LinkedIn, Instagram, YouTube, X, newsletters, communities) and be solid with analytics, tracking reach, engagement, and audience growth, and changing course based on the data.

- Mandatory (Portfolio): Must share channels they personally built or grew, with numbers (e.g. followers 0 to X, average reach, engagement rate, subscriber growth). Personal creative work is a strong plus (performances, art, writing, a personal handle with a following

- Mandatory (Company): Must come from a B2C product company.

- Mandatory (Note 1): This is an individual-contributor role — the person builds and executes directly (hands-on), working autonomously without a team to start.

- Mandatory (Note 2): Seed-funded WealthTech startup. Candidate must be comfortable in an early-stage, fast-paced environment with shifting priorities.

- Mandatory (Compensation Alignment): Candidate must be comfortable with the compensation structure, where the company can provide up to a 10% hike on their current CTC, along with ESOPs.

Experience: 4–10 years · Work from office · 5 days a week · Notice period up to 30 days

Benefits

- Meaningful ownership/Equity that matches the risk.

- Founding team opportunity building an unproven category.

- Opportunity to run modules end-to-end (Investments, Tax, Insurance).

📌 Content & Brand Manager (Founding Team) (Bengaluru)
🏢 TalentXO
📍 Bengaluru